Articles

• Can creators like iShowSpeed help YouTube win World Cup broadcast rights?
• Top 5 Branded Videos of the Week: A clean sweep from FIFA

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• TikTok’s new ad product helps brands distribute and scale their microdramas

  As microdramas become a hot format for brands, TikTok is adding a "Mini Dramas" tool to its Growth Max ad product.

  
• Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

  Atlas Arcade and Animated Subtitles made a playable version of Mario Kart on YouTube. What does the experiment tell us about gamified content?

  
• Google’s “platform properties” turn search data into an asset for creators
• The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/05/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/05/2026
• Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus
• Have you heard? Hollywood gets more creator horror while Dan Clancy gets in a dig at TikTok.
• 4chan’s feud with the U.K. previews the future of social media regulations
• Google, Idris Elba pledge $1 million to bring generative AI to African creators