James Hale

• Top 5 Branded Videos of the Week: The election, an Aston Martin, and one very haunted school
• Sony just shattered a TikTok record–with a little help from 20 million comments

  To promote The Last Dance, Sony's marketing team decided to run with Marvel fans' appetite for easter eggs. It set up a campaign where people who commented specific words on videos posted by the official @venommovie account would unlock unique animations. Comment "Venom," for example, and a little animated Venom head would pop up in the center of the app screen with one of his and beloved host Eddie Brock's core catchphrases: "We are Venom."

  
• As YouTube dominates streaming, Netflix and Roku stop reporting subscriber counts

  The fact that major streaming services are bringing their metrics in line with YouTube's--along with all the other statements Netflix has made about YouTube lately--indicates these services see the platform as a top competitor, and want to stack their numbers against its performance.

  
• YouTube lets creators lie about election outcomes. It’s making money off their videos.

  From May through August 2024, Media Matters tracked 30 of the most popular YouTube channels "identified as persistently spreading election misinformation," the Times reports. Channels included those belonging to well-known right-wing commentators like Tucker Carlson, Ben Shapiro, and Rudy Guiliani.

  
• Could Dude Perfect’s Dallas HQ be the new YouTube Space?
• It’s an analog horror Halloween on YouTube
• Netflix’s “clip that” feature will let fandoms to drive word-of-mouth marketing
• Amazon invests in Spotter, giving creators a path to bigger ecom
• What would YouTube look like without view counts or upload dates?
• People are paying thousands to learn how to be creators
• Top 5 Branded Videos of the Week: Nuts, nopes, and practical engineering
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views