James Hale

• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor
• Elon Musk is big mad at Asmongold

  Here's something we're living through in the year 2025: Elon Musk, one of the richest people in the known universe, has decided to spend his time beefing with Asmongold.

  
• As the internet mourns David Lynch, fans remember his YouTube weather reports

  At Tubefilter, we've have had our eye on Lynch for almost two decades, because while he was known to most for his TV and film projects, to us here in the world of digital content, he was recognized for being possibly one of the first people from Hollywood's upper echelon to embrace online video.

  
• The platform that made your career is shutting down? These Vine stars have been there.

  
• ‘Beast Games’ is Amazon’s most-watched unscripted series ever. But how does its viewership compare to MrBeast’s YouTube content?
• Drake thinks UMG wanted creators to make Kendrick Lamar’s diss track go viral. He’s suing over it.
• Tech advocates and celebs are mad at Mark Zuckerberg, so they’re raising $30 million to build a social network he can’t control
• Advertisers can now see if their Amazon ads drive sales at Walmart, Best Buy, and Target. Does that give them an edge?
• Top 5 Branded Videos of the Week: Cars, trains, and…pizza?
• Will YouTube be the new TikTok? It’s pushing longer Shorts and more creation tools
• Is Twitch viewership at its lowest point in four years?
• Meet the company making Skibidi Toilet a toy-aisle bestseller