James Hale

• Snap’s new ad format asks brands to pay for creators’ education
• Have you heard? ‘Ask a Ninja’ revived, scambaiters in the spotlight, and Twitch staff says Adin Ross unban big L

  Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a beloved web series returns to YouTube, Nintendo says no to a VTuber, Best Buy wants in on cash from creator recommendations, and Balatro gets a blessing.

  
• TikTok tells creators to stick around for bonus monetization

  "You'll help drive the future of TikTok's most impactful content while building a community that shares your passions," according to an infographic about the program.

  
• BeReal thinks it can capitalize on TikTok’s uncertainty with ads. Are they even competitors?

  If BeReal still thinks it can be a platform that doesn't make people famous--aka a platform without creators--we're not sure how far it'll get.

  
• Netflix’s CEO thinks YouTube is just a place to “kill time.” And yet it keeps tapping creators for deals.
• Twitch was making money off subscriptions to permabanned channels. Thanks to streamers getting loud about it, refunds are on the way.
• CoryxKenshin’s manga just sold 200,000 physical copies in a week
• Top 5 Branded Videos of the Week: 1 bunnygirl, 3 Shorts, 20 anti-vaxxers
• Nas Daily’s Dubai hotel has maker spaces for creators–and lets some share in its revenue
• Companies are tapping creators for their expertise. Doing Things wants Jake Krantz to lead its new era of original content.
• Get ready for real ads in virtual worlds, thanks to new Google-Roblox team-up
• Creators want to go steady with big brands