James Hale

• Top 5 Branded Videos of the Week: MrBeast, Druski, Daddy
• MrBeast’s plan to sell more toys? Turn them into an animated series

  MrBeast Lab: The Descent is an upcoming series of animated Shorts made in partnership with Moose Toys, which produces the MrBeast Lab toyline. Announced at San Diego Comic-Con this past weekend, the series stars MrBeast as himself, a YouTuber, but also the head of a lab that's trying to stave off an invasion of "shadow monsters" (aka "The Shroud") from another realm.

  
• Some social media trends have real consequences. This one cost New York City $17 million.

  From July 11 to 13, a flaw in the system allowed SYEP cards to access not just a week's earnings, but limitless amounts of cash from an account presumably operated by New York City itself.

  
• Open Sauce is the science fair of the future

  A hefty part of Open Sauce's unique charm is seeing creators out in the aisles, slipping through the crowd of families, high school robotics club members, cosplayers, and the guy with a square foot of turf strapped to his chest, asking passersby if they wanted to touch some grass (it was free!).

  
• Most creator-made ads don’t follow “best practices.” Is that a bad thing?
• AI, Shorts, and connected TV push YouTube to $9.8 billion in ad revenue
• Ironmouse exits VShojo, alleges missing “significant” revenue and a $500k donation
• Top 5 Branded Videos of the Week: Dave Ramsey vs 100,000 bees
• Clorox is entering its Nutter Butter era
• Twitch takes on TikTok with vertical livestreams
• Meet Aprilynne Alter, who’s helping YouTubers go pro with her Creator Crew bootcamp
• Fortnite did a deal for Squid Game rights. Then it deleted fan projects from its platform.