James Hale

• YouTube’s Hacksmith just raised $10 million on Kickstarter
• Can you hear me now? MrBeast wants to start his own mobile network

  MrBeast isn't going to splash billions building the massive infrastructure needed to become a new nationwide carrier; instead, his network will be--like Mint, SmartLess, and Trump Mobile--a mobile virtual network operator (MVNO).

  
• G FUEL reformulates with PewDiePie as taste-tester

  Since its launch in 2012, the energy drink powder brand has sought to titillate the tastebuds of creators, gamers, and nerds of all kinds--and, to reach those audiences, it's gone digital, sponsoring dozens of YouTubers, Twitch streamers, and esports pros, in some cases releasing official creator collaboration flavors and shaker cups for added exclusivity.

  
• SNL taps more of the internet for new cast

  
• Top 5 Branded Videos of the Week: LEGO my Laneige
• Nonprofit funding is being slashed. For one org, the solution is becoming a YouTube studio.
• TSwift sets another world record with ‘New Heights’ numbers
• The Sidemen’s next goal: Giving up-and-coming UK talent their own Side+ shows
• Did Twitch undo its viewbot crackdown?
• Netflix is going whole hog on gen AI–but it still wants production partners to follow some rules
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown
• Developer beef just helped Roblox set a 47-million-player record