James Hale

• Top 5 Branded Videos of the Week: MrBeast goes to SpaceX
• Netflix just signed its biggest creator deal yet

  
• “YouTube has kind of this attitude, like, ‘You’re lucky to be on YouTube'”: Spotify’s Head of Talk Strategy dunks on YouTube after Netflix deal

  Netflix, Spotify, and The Ringer's agreement mandates that shows airing on Netflix will not air on YouTube. This is an interesting decision, considering Spotify used to hand out big checks for podcast exclusivity--like with its $100 million Joe Rogan deal and its $60 million Alex Cooper deal--but later quit that model due to high upfront costs and creators wanting distribution elsewhere.

  
• The BBC is giving production companies £600,000 to make content for YouTube, TikTok, and Twitch

  On the heels of announcing a deal with YouTube to make original content aimed at the platform's Gen Z viewers, the BBC has unveiled a shortlist of 12 companies that could receive a slice of funding from its first digital accelerator initiative.

  
• YouTube is making people pay up for background play
• Top 5 Branded Videos of the Week: Ray-Ban hot pot
• Inside Dhar Mann’s Old Navy deal
• Markiplier on breathing life into ‘Iron Lung’
• Paramount+, Netflix, and Disney+ all want to make short-form happen. Can they?
• Dhar Mann is doing 40 microdramas with Fox and Holywater
• Woman who went viral for texting and driving is suing YouTube and Meta
• Top 5 Branded Videos of the Week: 30 celebrities wrestling with the anime angel