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• Twitch CEO: Kick made a “complete mistake” by poaching top streamers
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team

  Sarah Penna (formerly of Big Frame) and Khudor Annous (ex-Fullscreen) have taken roles at social shopping startup Orca.

  
• Streamers on the Rise: For HappyHappyGal, Fortnite fits her “like a glove.” (And it’s growing her audience, too.)

  GavynXP didn't think gaming content could work out for her. When she first got on social media in 2015, she launched an Instagram account and a YouTube channel. Gaming was her passion--had been ever since she was a little kid and her parents gave her one of those child-safe tablets with preloaded games.

  
• Jake Paul’s latest creator product is a skincare brand called W

  Jake Paul is expanding into skincare with a creator product called W, a lifestyle brand that is rolling out in Walmart stores.

  
• Is YouTube’s TV push anticompetitive? Watchdogs want the Department of Justice to investigate.
• VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders
• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.
• Roster helps creators hire qualified specialists. It just announced its official launch.
• CAA signs Justin Watkins, the family-friendly gamer behind the ThinkNoodles YouTube channel (Exclusive)
• TikTok adds to search capabilities with a feature that lets users look up images in TikTok Shop