A new hybrid model is coming to the VTuber world. Say hello to the “XTuber.”

3 months ago

As virtual creators continue to climb the streaming leaderboards, a VTuber agency is adding a fresh spin to a rising industry. The…

Hey creators, Meta really wants to pay you $3,000 to start posting on Reels and Facebook

3 months ago

On the heels of announcing a crackdown on spammy content and boosted efforts to protect creators from content theft, Meta…

PewDiePie was sick of suffering from “algo brain,” so he “fixed YouTube”

3 months ago

The creator who was once the biggest thing on YouTube is now in his mad scientist era, and his tinkering has allowed…

Google is making microdramas

3 months ago

YouTube doesn't do much (if any) original content production these days, but that isn't stopping parent Google from getting into…

YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.

3 months ago

With less than 100 days to go until the start of the 2026 FIFA World Cup, soccer fans have unlocked a…

Kara Ward flipped her way out of debt thanks to DIY YouTube

3 months ago

Kara Ward likes to call it "the worst April Fools' joke ever." She and her husband had just bought their…

Night Media, Theo Von, and David Spade made a movie. They’re putting it in theaters themselves.

3 months ago

Five years ago, it was rare for us to hear about a self-produced project crossing the Hollywood/digital content barrier. Now,…

Top 5 Branded Videos of the Week: 10 years in the making

3 months ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube

4 months ago

Ms. Rachel. Alan Chikin Chow. Mark Rober. Salish Matter. Barstool Sports and The Ringer. Usually when we talk about YouTube,…

In the midst of Slopageddon, Facebook says it wants to promote original content and protect creators from impersonation

4 months ago

Ah, the great duality of generative AI: Platforms like YouTube and Facebook have gone whole-hog into developing LLM-based tools in…