YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform

3 months ago

YouTube sees itself as the center of the creator marketing universe, so it's updating its toolkit to unlock more value for…

Four out of five U.S. adults have listened to or watched a podcast

3 months ago

2025 was a huge year for podcasts. Major consumer tech platforms like YouTube, TikTok, Apple, Netflix, and Hulu spent freely…

Have you heard? Tom Scott’s return, Jake Shane’s Oscar drama, and PointCrow’s flute controller.

3 months ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Roblox’s 18+ usership is growing 50% year over year

3 months ago

KreekCraft is one of the biggest Roblox YouTubers out there--but when he unveiled his own game development studio last month,…

Mark Rober is reaching more viewers (and selling more CrunchLabs kits) thanks to Netflix deal

3 months ago

Which platform offers a better deal for creators: YouTube or Netflix? If you ask Ted Sarandos, he'll tell you that his company is giving…

A streamer just bought the broadcast rights to his favorite rugby league

3 months ago

Sometimes a man has to take matters into his own hands. Streamer Florian Marliere, who goes by Janusport on YouTube…

The Cannes Film Festival is buying into the creator economy in a big way

3 months ago

After dipping its toes into the waters of the creator economy, the Cannes Film Festival is diving in head first. The 2026…

YouTube welcomes Mister Rogers into its neighborhood

3 months ago

25 years after its finale first aired, Mister Rogers' Neighborhood is headed to YouTube. The long-running, kind-hearted children's TV program is getting…

67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok

3 months ago

Streaming service Tubi and its parent company Fox are all about creators these days, and a partnership with TikTok will double down on that commitment.…

On TikTok, Apple is bringing its marketing into the brainrot era

3 months ago

Apple's new TikTok account is a hit with the kids. Since unveiling the Macbook Neo earlier in March, the tech giant has increased…