MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub

3 days ago

Among many other plans at his company Beast Industries, the super-creator known as MrBeast intends to launch a service that will play the…

Lowe’s wants creators to put their next products on its shelves

3 days ago

Lowe's is building on its work with influencers by adding another layer to its year-old Creator Network. The members of that network…

Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year

4 days ago

It's that time of year again: Forbes has released its annual ranking of the 50 top digital content creators on the…

You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.

4 days ago

If you've been on the internet for more than five minutes, chances are you've seen a video from TheSoul Group.…

On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing

4 days ago

Over the years, Ryan Trahan has shown that he's always down to try something new. On Joyride Day, he applied…

Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”

4 days ago

Streaming services are hungry for channels that offer programming from specific creators, and Amazon is jumping into the arms race.…

Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content

4 days ago

Would you go on a double date alongside your bestie if you knew that everyone on the internet would be…

Netflix just picked up a Hot Ones spinoff–and Will Ferrell is its first guest

5 days ago

Hot Ones is headed to Netflix. Well, kind of. As its latest pluck from the YouTube farm league, Netflix has…

A new class-action lawsuit accuses Gymshark of telling creators not to disclose ads

5 days ago

For years, the Federal Trade Commission has put pressure on digital content creators to properly disclose when they're being paid…

To engage with collectors who are big spenders, Fanatics launched a slate of originals

5 days ago

Fanatics Collect is a platform hobbyists use to buy, sell, and grade trading cards. Now, it has become a hub…