One of the top streamers on YouTube has inked a new representation deal. Lily Ki, the creator known across her channels as Lilypichu,…
Details from Jimmy Donaldson's legal battle against Virtual Dining Concepts have revealed some of the creator's plans for the coming year. One of Donaldson's…
TikTok's new app resembles old-school Instagram. The ByteDance-owned platform has quietly launched Whee, a new app that lets users share photos among close…
Last week, MrBeast took the #1 spot in our ranking of the most-watched sponsored YouTube videos released over a specific seven-day period.…
TikTok is assembling a task force to address the use of generative AI in creative marketing. At the annual Cannes Lions International Festival of…
The official in charge of public health policy in the U.S. wants to warn Americans about the dangers of social…
During a recent conversation with a creator, Twitch CEO Dan Clancy called out his platform's biggest rival. The boss of the Amazon-owned hub said…
Orca has announced a pair of new hires. The ecommerce company has brought in Sarah Penna as the Senior Vice President of its…
Welcome to Streamers on the Rise, where we find streamers who are growing their channels, content, and audiences in extraordinary…
Jake Paul has his eye on an industry he describes as an "old and outdated" category: Skincare. The younger Paul brother…