TikTok taps creators, brand reps for an AI advisory board called Symphony Collective

2 years ago

TikTok is assembling a task force to address the use of generative AI in creative marketing. At the annual Cannes Lions International Festival of…

The U.S. Surgeon General wants to put an official warning on social media apps

2 years ago

The official in charge of public health policy in the U.S. wants to warn Americans about the dangers of social…

Twitch CEO: Kick made a “complete mistake” by poaching top streamers

2 years ago

During a recent conversation with a creator, Twitch CEO Dan Clancy called out his platform's biggest rival. The boss of the Amazon-owned hub said…

Social shopping firm Orca adds Patreon, Fullscreen vets to executive team

2 years ago

Orca has announced a pair of new hires. The ecommerce company has brought in Sarah Penna as the Senior Vice President of its…

Streamers on the Rise: For HappyHappyGal, Fortnite fits her “like a glove.” (And it’s growing her audience, too.)

2 years ago

Welcome to Streamers on the Rise, where we find streamers who are growing their channels, content, and audiences in extraordinary…

Jake Paul’s latest creator product is a skincare brand called W

2 years ago

Jake Paul has his eye on an industry he describes as an "old and outdated" category: Skincare. The younger Paul brother…

Is YouTube’s TV push anticompetitive? Watchdogs want the Department of Justice to investigate.

2 years ago

A group of watchdog organizations are calling on the U.S. Department of Justice to probe Alphabet. The tech fairness and antitrust advocates want…

VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”

2 years ago

Three of the world's biggest VTubers are getting called up to the big leagues. The virtual creators Gawr Gura, Hoshimachi…

Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders

2 years ago

Applications are still open for LIONS Creators, Cannes Lions’ newly launched creator-centric programme. Tailored specifically to the creator economy, Cannes…

Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.

2 years ago

The Creator Rosetta Stone is here to simplify communications in the field of influencer marketing. That's the name of "a new tool"…