You can now build your next car on TikTok

1 year ago

The last time carmaker Kia went viral on TikTok, it was because people had discovered an exploit that made certain…

How big was Kai Cenat in 2024? He got more watch time than the next two most-watched streamers combined

1 year ago

An end-of-year report has put Kai Cenat's streaming prowess into perspective, and it turns out that the Twitch star is…

YouTube and CAA want to make sure creators are safe from deepfakes

1 year ago

The rise of generative AI has made deepfakes easier to create than ever. People like celebrities and content creators, who…

Making events for streamers is a difficult business. Ludwig’s Offbrand learned that the hard way.

1 year ago

Offbrand launched in 2022 with plenty of promise. The co-venture between Ludwig Ahgren and his business partners Nick Allen, Nathan Stanz, and Brandon Ewing planned to work…

The Twitch VOD situation is crazy

1 year ago

According to streamers like Ludwig, YouTube has a long way to go if it wants to truly compete with Twitch…

Blue-collar creators are both inspirational and aspirational. They’re pioneering a new era of content creation.

1 year ago

When Michael Berkowitz of management company Greenlight Group signed TikToker Jordan Howlett in 2021, Howlett had 2 million followers and…

TikTok CEO meets Trump at Mar-a-Lago in last-ditch effort to thwart U.S. ban

1 year ago

It's the eleventh hour for TikTok's operations in the United States, and the app's CEO is throwing a hail mary intended…

YouTube will let creators consent to AI training (and opt them out by default)

1 year ago

YouTube's new feature lets creators exercise some control over the training of generative AI models. A "third-party training" toggle on the YouTube…

India to get big influencer boxing moment with Logan Paul/Conor McGregor fight

1 year ago

The next big event in the world of influencer boxing looks likely to take place in India. That's where creator,…

Top 5 Branded Videos of the Week: Mark Rober, Matthew Beem, and Moriah Elizabeth

1 year ago

Since we started tabulating our Gospel Stats Weekly Brand Report, MrBeast has occupied the #1 position more often than any other…