Ballen Studios is building a business that turns creators into career storytellers. Its next star? Nexpo.

1 year ago

As the creator industry grows ever more entrepreneurial, we see more and more creators becoming pros and launching their own…

Hey, can you turn down that ad?

1 year ago

Sorry what? What did you say? Turn it down? OK, we'll stop the bit. But we're illustrating something important here:…

TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece

1 year ago

TikTok is predicting that its live shopping infrastructure will deliver astonishing sales figures in the years to come, but a few…

YouTube wants to use its dominance on TV screens to sell more premium subscriptions

1 year ago

YouTube's Primetime Channels hub, which offers subscriptions to streaming services like Max and Paramount+, has struggled to gain traction. To bring more attention…

Top 5 Branded Videos of the Week: Netflix, TikTok, Google, and…Magnus Carlsen?

1 year ago

Druski is no longer wondering what "coulda been," because the star creator is living his best life. His new dating show…

Have you heard? Moist’s T-Pain prank, a major AI decision, and a New York Times pasta meme

1 year ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Jake Paul vs. Mike Tyson got 49 million Netflix views in 2024, but it was no CoComelon

1 year ago

Jake Paul's November bout against Mike Tyson was one of the biggest Netflix broadcasts of 2024, but not even an influencer boxing…

TikTok’s new For You Page is on your desktop

1 year ago

TikTok's infinitely scrolling vertical feed is designed with mobile consumption in mind, but the beleaguered app wants to reach viewers…

Twitch wants to build up its middle class by letting more streamers make money

1 year ago

Since Dan Clancy took over as the CEO of Twitch, he has made it a tradition to pen annual open letters that update…

Are we getting a standalone version of Instagram Reels?

1 year ago

Reels has become a standout format for Meta, bringing in more than 200 billion views per day across Instagram and Facebook. As Meta looks…