Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.

1 year ago

Meta is opening up a new revenue stream for Facebook creators, and this time, the opportunity to make money comes on Stories. An expansion…

YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year

1 year ago

Despite the rapid growth of the Shorts content, YouTube believes its TikTok-style format still has untapped potential -- and it has the data…

As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up

1 year ago

Charlie White, the creator known online as MoistCr1TiKaL, has long been skeptical about creator products. In recent months, however, White has…

Can old TV shows find a Netflix Effect on YouTube?

1 year ago

An attempt to revive a bygone television spinoff is also a novel twist on a common marketing tactic. In recent…

Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round

1 year ago

A creator management firm is fixated on its future growth, and it has locked in the funding that will drive…

Substack passes 5 million paid subscribers. Welcome to the new world of journalism.

1 year ago

Newsletter platforms are changing the face of journalism and achieving subscriber milestones along the way. Substack, the home of more…

Reddit is the internet’s fastest-growing social media site. Why?

1 year ago

If you had to guess what social media site is growing faster than the rest, which would you pick? TikTok?…

India’s YouTube obsession is turning rural villages into creator hotspots

1 year ago

Tulsi, a small village in the Indian state of Chhattisgarh, has become its nation's answer to Greenville, North Carolina. Though it…

As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs

1 year ago

As the will-it-won't-it vibe around the potential TikTok ban continues, with Donald Trump saying he'll "probably" extend owner ByteDance's deadline…

Creators are making premium shows on their channels, so Spotter is giving them their own upfront

1 year ago

There's a new event putting a digital twist on the traditional upfront model. Creators like Colin & Samir, MrBeast, Rebecca Zamolo, Kinigra Deon, Dude…