GoldieBlox, a maker of girls’ toys and multimedia products aimed to cultivate an interest in engineering and problem-solving, has announced three new hires to expand its media and product categories. They include: chief marketing officer Kenny Davis, chief content officer Jenna Boyd, and creative director Jennifer Rahardjanoto.
All three new Goldieblox execs have prior experience launching children’s entertainment properties. “GoldieBlox is putting forth a model for girl empowerment in the 21st Century,” newly-tapped CMO Davis said in a statement. “Our stories, our characters, and our toys help girls find their strengths and unleash their potential.”
GoldieBlox recently ventured into the digital media space with a weekly YouTube series titled Toy Hackers featuring a fleet of top kid creators, including JillianTubeHD, the Bratayley family, TheEngineeringFamily, MyFroggyStuff, and BabyTeeth4. The company also has a book series coming out in 2017 alongside Random House and recently launched its first app, which seeks to school young girls aged four and over on the fundamentals of coding.
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Prior to Goldieblox, Davis — a 20-year children’s entertainment industry veteran — worked for Hasbro, where he spearheaded the relaunch of Furby. Boyd, who will focus on written and video content, most recently served as Nickelodeon’s SVP of animated development. And finally, Rahardjanoto, who will lead design, most recently served as an art director at Mattel, where she worked on product line rebrands for Polly Pocket, American Girl, and Monster High.
