Next month, Jaron Brower will take the stage at VidSummit 2026 to tell attendees exactly how he averages 50 million views for every single video he uploads to his YouTube channel.
Brower, who’s 21, is perhaps better known as “Dr. Plants.” He uploaded his first YouTube video on Aug. 23, 2022. That video, an 8-minute upload following a “little chunk of rainforest” he built in his living room from newborn paludarium to mature ecosystem, took over a year to make.
And in the four years since posting it, he’s posted just 11 more.
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That’s because all of Brower’s videos are just as time-consuming and high-effort–if not more so–to make. He specializes in creating intricate, cycling microcosms, entire miniature worlds stocked with top-to-bottom food chains, biome-accurate weather patterns, and even functional seasons.
In the idea-conception stage, he sets out to tell a story about the natural world, and doing that right takes extraordinary commitment.
“Every time I make a video, I live on a thesis,” he says. “That thesis is, I’m only going to do it if I can do it better than anyone else has ever done it. If I’m going to make a video about hatching eggs, it has to be the best video about hatching eggs that has ever been posted on YouTube. It’s the only way I’m going to do it.”
The “video about eggs” he’s referring to involved hatching and becoming full-time Dad to 100 quails, 20 ducks, and 10 ostriches. Not exactly a day’s work.
“My whole life, I’ve always wanted to hatch an egg. Why not hatch ostrich eggs, right? And then I hatched 10 of them in my kitchen,” he says. “I’m a normal person, by the way.”
On top of committing the time and space needed to incubate all the eggs and raise the post-hatch babies in his own home (“normal residential house, by the way”), Brower had to buy industrial incubators, bring in a team of bird care professionals, fully fence in his yard, and get specialized camera equipment that could film around the clock.
Because his productions are so high-lift and long-lived, Brower is generally working on three to four videos at any given time. He finishes and posts around three a year.
Right now, those videos average 56 million views apiece–a figure that’s consistently grown year over year.
While Brower admits his particular projects are a lot of work, and that he’s unusually equipped to care for plants, animals, and their environments, he says his personal philosophical approach to content–doing a given idea better than anyone else–is replicable across the platform, for makers of all kinds of videos.
“So many people just take what already exists out there and manipulate it to make it their own,” he says. “I feel like we have a real lack of creativity and innovation on the platform, and I don’t think people realize how much you’ll get rewarded when you’re really innovating and creating new things, and how easy it actually is to achieve views like this.”
He adds, “I was editing these videos under my desk in high school. And I didn’t have an amazing camera. They were filmed on my phone, and I was recording audio on a mic plugged into my phone. [The views were] just because I was telling a story, and a really compelling story.”
At VidSummit, he’ll offer his story to its 4,000+ attendees.
“In my presentation, I’m going to give a clear, step-by-step blueprint for creating videos that not only outgrow their niche, but they’re going to be conquering the platform and having the potential to reach the entire world,” he says. “I’m 100% confident that every person walking out of this presentation is going to walk out at least learning something. And I can tell you that most people will not look at the platform the same way again.”
VidSummit 2026 will run Sept. 29-Oct. 1 at the Irving Convention Center in Dallas-Fort Worth. Brower will join dozens of other speakers (including Caleb Hammer, HopeScope, LegalEagle, Nick Nimmin, Monica Khan, and Jon Youshaei) offering a smorgasbord of panels, discussions, workshops, networking events, and more.
Tickets are $995, and remaining spots are limited. You can book your spot here.
