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Last week, MrBeast soared past 500 million subscribers by adding millions of new fans over a seven-day period. For the week ending on June 21, MrBeast got up to his usual tricks by adding two million subscribers. That was only good for second place in the Global Sub Top 50, and the 2026 FIFA World Cup is the reason why.
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The current edition of FIFA‘s quadrennial tournament has returned, and it features a larger creator presence than it’s ever had before. A lot of that creator commotion is centered around the Brazilian creator CazéTV, who led this week’s Global Sub Top 50 by adding 3.5 million new subscribers.
In YouTube’s World Cup, there’s more than one winner
As I write this, we find ourselves smack dab in the middle of the 2026 World Cup’s Group Stage. Some frontrunners have emerged (hello again, Argentina), some dark horses have faded (what happened to Turkiye), and some Cinderella stories have emerged (go, Cabo Verde!)
There are still more surprises in store on the pitch, but on YouTube, the picture is much clearer. Soccer channels are all over the Global Sub Top 50, and the biggest winners have reached high heights thanks to official partnerships with the sport’s governing body. Let’s talk about three foolproof ways to become a World Cup all-star on YouTube.
Strategy one: Become a World Cup broadcaster. That’s what CazéTV did, and he’s now getting more weekly subscribers than MrBeast. The beloved Brazilian soccer fan broke new ground when he announced that he would be broadcasting creator-led streams of all World Cup matches in 2026. That activity has brought in attention from all over the world, and CazéTV’s collabs with famous footballers like Vinicius Junior have ensured that his 34.1 million subscribers stick around.
CazéTV is doing great, but not everyone can wake up with World Cup broadcast rights in their hands. That brings us to strategy two: Join a platform-wide push for World Cup viewership. The YouTubes, TikToks, and Metas of the world are encouraging brands to take advantage of the hype generated by tentpole events, which encourages both creators and advertisers to put themselves at the center of the action.
To facilitate those moves, YouTube built a creator lineup that can cover soccer’s biggest tournament from all angles. One of those creators is Celine Dept, who rose to fame by completing challenges on the pitch before becoming one of YouTube’s trusted World Cup creators. Dept is now fourth in the Global Sub Top 50 with 1.3 million weekly subs, plus she got to meet her idol Cristiano Ronaldo.
If all else fails, we turn to strategy three: Be FIFA. The federation in charge of international football earns its fair share of criticism, but it is a dependable source of match summaries and other World Cup highlights. A sudden spike in soccer interest brought 1.7 million weekly subscribers to the official FIFA channel. Oh, and views are way up, too.
Data via Gospel Stats
Perhaps you don’t have a broadcast contract or a YouTube partnership yet. Maybe you’re not the most prominent soccer organization in the world. Even if you haven’t explored these strategies, I have good news: YouTube’s interest in soccer won’t end when the World Cup concludes.
CazéTV and Celine Dept were Top 50 stalwarts before football mania gripped the world, and they’ll continue to haul in views after the trophy is lifted in America. The next big soccer tentpole might be the creator-led Kings League, so if you want to prepare for the next chapter of that competition, you can explore the highlights that can be found on the CazéTV channel.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 12
- India: 8
- Mexico: 5
- Argentina, Australia, Brazil, Kazakhstan, and Russia: 2
- Belgium, China, Czechia, Germany, Ireland, Japan, Panama, South Korea, Spain, Switzerland, and United Kingdom: 1
This week, 36 channels in the Top 50 are primarily active on YouTube Shorts.
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