Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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This week, Mark Rober gets Googley with so-called “chemtrails,” Veritasium takes a trip to Midtown Manhattan courtesy of eSIM company Saily, Joe Rogan slurps bone broth with Paleovalley, Tesla fanboys make some day trading cash, and MrBeast asks a man: Will you drown for $500,000?
It’s all in our latest Gospel Stats Weekly Brand Report right here:
#1 Would You Risk Drowning for $500,000?
Channel: MrBeast
Brand: Jack Link’s
Views: 96,583,462
Move over, Red Bull. You’re not the only gas station purchase sponsoring death-defying stunts on YouTube. MrBeast‘s latest video comes to the internet courtesy of beef jerky staple Jack Link’s, and looks more like a Bond villain tryout than an internet upload. In it, a former U.S. Army Ranger must Fear Factor his way through seven potentially deadly challenges, including being tied to a giant rock dragging him to the ocean floor and driving over a minefield. If he survives all seven, MrBeast will hand him five hundred grand. This is the only video Jack Link’s is sponsoring this week, but if it ends up getting really into this genre, there’s big money to be found. The aforementioned Red Bull has a frankly massive YouTube presence, generating over a billion views a month with footage of sponsored athletes absolutely dominating sports and stunts.
#2 The Most Dangerous Building in Manhattan
Channel: Veritasium
Brand: Saily
Views: 6,338,851
If you get the chance to see Manhattan from a distance, inevitably one of the first buildings to catch your eye will be the silver, shearing Citigroup Center. It’s not the city’s biggest scraper, but it’s got such a shape and is so blinding in the sunlight that it makes itself a focal point. In 1978, though, it wasn’t just an eye-catcher. It was something else: a disaster waiting to happen. Because of the building’s unique design, it had to be calculated to withstand a certain amount of wind coming off its Midtown fellows. But those calculations weren’t done right–and if it wasn’t for questions from one young architecture student, the building’s designer, William LeMessurier, might never have realized his creation could breed catastrophe. We’ll let Veritasium take the story from here–and if anyone wants to see Citigroup Center in person, his sponsor, travel eSIM company Saily, might come in mighty handy.
#3 These Clouds Aren’t What You Think… Now You Know Thanks To @Google
Channel: Mark Rober
Brand: Google AI
Views: 7,903,807
Are all those chemtrails we see in the sky implanting us with cell-sized 7G wireless chips? Dousing us in hormones engineered to turn the friggin frogs gay? Getting our brains tuned to Fallout radio so when nuke day inevitably comes, the guv’ment can rally us all against the ghouls? No. And they’re not chemtrails–they’re contrails. But while the conspiracy theories might not be true, contrails are affecting us. They play a vital, unfortunate role in the growing amount of emissions trapped on Earth, contributing to global warming. All is not lost, though; Mark Rober is here to share how his sponsor Google used AI to create a tool that lets pilots see and avoid pockets of high humidity (which cause contrails to spill). That being said, it’s worth noting AI processing is also majorly contributing to global warming. So……………
#4 Joe Rogan Experience #2308 – Jordan Peterson
Channel: PowerfulJRE
Brand: Paleovalley
Views: 4,027,339
It’s a #4 threepeat for The Joe Rogan Experience, and this week’s guest is a notable one. Jordan Peterson might have one of the weirdest internet presences. He’s pretty stereotypically mad at The Woke and is bait for the red pill manosphere. But he also beefs with the hot menswear dude on Twitter and, believe it or not, originated that “There are cathedrals everywhere for those with the eyes to see” quote. Anyway, he’s right-wing, so he’s on Rogan, who continues to be possibly the most-watched conservative person on YouTube. Rogan’s episodes are typically sponsored by companies like DraftKings and BetterHelp, but he’s going for something a little different this week with Paleovalley, a clean food company that sells stuff like grass-fed beef tallow and bone broth.
BONUS #1,879 Vintage Looks, Tesla Speed: Electric Porsche Build Begins!
Channel: Electric Supercar
Brand: TESMEN
Views: 39,928
There are a lot of Tesla fanboys on YouTube. And we mean a lot. And since Tesla just filed its quarterly earnings, many of them were focused on getting sponsor $$$ from day trading outlets like Real Trading, eSignal, Trade Ideas, and Trade The Pool so they could praise Daddy Musk for going 🚀 to the moon 🚀 with his upcoming Cybercab. But not all Tesla videos are Musk mania. Over in his corner of the ‘net, electric car enthusiast Jeremy isn’t looking at new Teslas. Instead he’s slapping a Tesla motor on a retro Porsche and seeing how fast that baby will go. And when you’re doing that kind of mechanical and electrical work, it’s always great to have a TESMEN digital clamp meter in your toolbox.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
