Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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MrBeast is back in our latest Gospel Stats Weekly Brand Report, chronicling a 100-hour journey through the Giza pyramid complex. While he did gamify the whole experience–and use it to promote his products at Moose Toys–he did capture the kind of footage most people wouldn’t be able to see otherwise, plus got an interesting historical walkthrough thanks to his Egyptian guide. Following him, we’ve got some Veritasium, a little pre-Super Bowl table tennis, a professional scammer robot, and some winter weather on the California coast.
Check ’em all out right here:
#1 I Spent 100 Hours Inside The Pyramids!
Channel: MrBeast
Brand: Moose Toys
Views: 122,610,887
What happens when you give a YouTuber “unrestricted access” to the Giza pyramid complex, one of the world’s most somber and awe-inspiring historical sites? Well, if that YouTuber is MrBeast, he makes a challenge out of it, and turns it into the latest video promoting his Moose Toys lineup. He got permission to go into the pyramids and surrounding landmarks–including burial sites of the workers who erected the enormous tombs–and spent the full 100 hours squeezing through tunnels, encountering intricate hieroglyphics, and learning about Egyptian history from his very knowledgeable guide. The adventure was sponsored, as we mentioned, by Moose Toys, which partnered with MrBeast back in January 2024. The duo are doing pretty well together: their mad scientist-esque Lab Mutators line was the top-selling action figure brand in October and November.
#2 What if you just keep zooming in?
Channel: Veritasium
Brand: Incogni
Views: 8,900,264
This is the sort of video YouTube was made for. If there’s anything doing the Gospel Stats Weekly Brand Reports has taught us, it’s that YouTube viewers love science. STEM videos are almost always at the top of our reports, week after week, and this week is no different. Veritasium is back–and he wants to know just how far you can zoom in to see the intricacies of small things in our world. He starts with a tiny piece of metal just 3 mm (around 1/8 inch) long. Then he zooms in. And zoom again. Finally (though not with a microscope your average person could get ahold of) we’re zoomed so far in we’re talking about atoms. This latest Veritasium deep dive is perhaps surprisingly not sponsored by usual partner Brilliant, but is instead paid for by digital security company Incogni, which sponsored a whopping 30 videos this week.
#3 Micah Parsons, Kirk Cousins, Taylor Rooks and More Compete in P&G Battle of the Paddles LIVE
Channel: Complex
Brand: Lowe’s
Views: 5,536,262
The Super Bowl gets plenty of attention on YouTube, from podcasts about it (sometimes hosted by players involved in it) to creators recreating it in video games to endless dissection of the halftime shows. There’s also the deluge of pregame events, including Battle of the Paddles, which pits NFL stars like Micah Parsons, Kirk Cousins, and Taylor Rooks against fans in vicious games of table tennis. Whoever wins walks away with their very own championship belt. And the premier sponsor for this event? Lowe’s, which we don’t often see sponsoring YouTube content.
#4 A Bot that Scams People
Channel: Michael Reeves
Brand: NordVPN
Views: 5,211,128
Ever list something on Facebook Marketplace? Ever try to buy something on Facebook Marketplace? Then you know what sort of nightmare awaits. Sure, there are some normal people buying and selling there…but sometimes it seems like they are few and far between. Anyway, then you have Michael Reeves. We’re not sure what category he fits into, considering the long title of this week’s video is Gaslighting people on Facebook Marketplace so they sell me their shit for cheap. We do respect the hustle, and it’s especially creative, because Reeves doesn’t do the gaslighting or lowballing himself. Instead, he outsources to his very own custom bot. His endeavor is all sponsored by NordVPN, which paid for a total of 18 videos this week.
BONUS #1,128 🔴 CALIFORNIA WINTER WIND STORM – LIVE STORM CHASERS
Channel: StormRunner Media
Brand: Prescott Tire Pros & Automotive Service
Views: 61,546
Weather keeps getting increasingly erratic, and California has had (excuse our French) one hell of a time lately. Between the wildfires, the floods, and now a winter windstorm (did you know that was a thing? We didn’t), California is in a cycle of misery. Here to observe it are meteorologists and storm chasers Garrett Thompson and DL Scales, the folks behind StormRunner Media. This six-hour livestream chronicles the storm’s impact on Donner Summit, and includes footage from still cameras as well as dashcams from the duo’s car, which they drove through the storm. And that’s why the video’s sponsor, Prescott Tire Pros & Automotive Service, makes so much sense.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
