[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart. 👇
The second full week of February is in the books, and music is still a driving force in the U.S. Top 50. There’s room for a lot of different artists in the ranking, no matter if they perform nursery rhymes in a studio or play live in front of millions of TV viewers at the Super Bowl.
Subscribe to get the latest creator news
The #1 channel in the U.S. Top 50, however, is less musically inclined. MrBeast earned 521.3 million weekly views on his primary YouTube hub to keep his string of chart-topping finishes alive. But can he sing, though?
Musicians in the U.S. Top 50 are not like us
Last week, I used this space to discuss Lady Gaga’s success with her new single “Abracadabra.” In a YouTube landscape dominated by kid-friendly songs and rhymes, Gaga used a multi-pronged distribution strategy to get her artistic vision in front of as many eyeballs as possible.
Another musician who has mastered the art of digital distribution is Kendrick Lamar. In addition to showcasing his artistic vision, the Compton-born rapper uses platforms like YouTube to ensure that his Drake disses have as long of a shelf life as possible.
Case in point: Toward the end of a blockbuster February — in which Lamar won a Record of the Year Grammy Award for “Not Like Us” before performing the diss track at the Super Bowl — Kung Fu Kenny is back in the U.S. Top 50. His recent music video uploads, including the buzzy track “Squabble Up,” are continuing to draw major viewership as Lamar’s public profile grows.
Lamar is now enjoying the same sort of post-Super Bowl bump that performers like Snoop Dogg have enjoyed in the past. With 107.3 million weekly views, the man behind “Not Like Us” squabbled up to 40th place in the U.S. Top 50.
You almost have to be as famous as Kendrick Lamar to claim a spot in the U.S. Top 50. Otherwise, the best way for a musician to climb the charts is to appeal to YouTube’s youngest audience. Media intended for young kids continues to thrive among U.S. YouTube viewers.
The digital outpost of Disney Jr. is a notable example. Though it routinely hovers around the 100 million view mark each week, it surged forward to a 43rd-place finish during the third week of the second month.
Data via Gospel Stats
Clearly, it’s time for Bluey and Kendrick Lamar to team up on a track. If not, they’ll have to diss one another. Watch out, Kendrick: That blue heeler has some bite to his bark.
Channel Distribution
This week, there are 36 YouTube Shorts channels in the U.S. Top 50.
As always, keep up to speed with the latest Tubefilter Charts and all our news by subscribing to our newsletter. You’re going to love it. 👉 Newsletter.Tubefilter.com.
