[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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T-Series briefly surpassed one billion weekly views, but it dipped back below the ten-digit line during our most recent seven-day measurement period. Even if it falling away from record-setting territory, the Indian record label is still the most-watched YouTube channel in the world, collecting 950 million weekly views during the penultimate week of the year.
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12 of T-Series’ Indian compatriots also made it into the Global Top 50, as did 10 U.S.-based channels. Beyond those two nations, the Top 50 is not so homogenous, but there’s one particular region that accounts for a significant percentage of the world’s leading creators.
In East Asia, individual creators rule
The region that includes China, Korea, and Japan might not contribute as many Top 50 entrants as India or the United States, but that corner of the world exerts a strong influence on creator culture. And it’s not just ByteDance-owned TikTok’s influence on YouTube Shorts that cultivates that influence — though that certainly is a significant factor.
Think about it this way: The Global Top 50 is split between accounts run by media companies and accounts run by individual creators. In other nations, companies like T-Series, LearnToon (#21), and El Payaso Plim Plim (#39) haul in big viewership thanks to the work of many people. But almost all of the East Asian representatives in the worldwide ranking are individuals, and they’re all climbing the charts through a mix of personality, creativity, and hard work. Just look at BeatboxJCOP, who has become a chart stalwart by sharing his vocal abilities through a light, humorous approach.
Data via Gospel Stats
Japan’s lone representative in the Global Top 50 has worked his way up the charts using a similar approach. Issei isn’t nearly as good a beatboxer as JCOP, but he has his own talents. For example, he can hold water in his mouth while watching silly clips that were purportedly sent to his Instagram DMs. Can you?
https://www.youtube.com/shorts/d0SWzY1KsFI
Creators from all over the Western world are emulating Eastern stars by finding their own blends of talent, personality, and humor. The sudden rise of JCOP and Issei — the latter of whom finished fifth in the Global Top 50 with 567.2 million weekly views — shows that the algorithm is once again swinging toward the East Asian style of short-form content.
If you’re a videomaker who appreciates a little bit of silliness, that trend is good news for you. You might not be able to book all of Issei’s collaborators, but you can definitely emulate his style.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 13
- United States: 10
- Indonesia: 5
- China, Hong Kong, and Vietnam: 3
- South Korea: 2
- Argentina, Belgium, Brazil, Canada, Czechia, El Salvador, Japan, Kazakhstan, Norway, Pakistan, and United Arab Emirates: 1
This week, 35 channels in the Top 50 are primarily active on YouTube Shorts.
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