[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart. 👇
The number of channels in the Top 50 that predominantly release YouTube Shorts (which we’re counting as at least seven of the channel’s last 10 are Shorts) is on the rise. Last week it was 31. This week it’s 35. It kinda begs the question, what’s a short-form creator?
Subscribe for daily Tubefilter Top Stories
Is Mark Rober a short-form creator now?
There’s this idea that in the future all creators will produce content for all formats. YouTube creators (and really creators on any platform because they’re all developing products that make them all increasingly alike) will produce a healthy blend of Shorts, Longs (aka long-form videos, aka regular videos, aka VODs), and live streams. So there won’t be really a distinction between live streamer, short-form creator, etc. because they’ll all be doing everything.
But we’re not there yet! There’s 100% a distinction between all these different types of creators. Format qualifiers come up all the time in conversations with advertisers, managers, agents, creator economy professionals, and the creators themselves. Everyone really likes drawing distinctions between these roles because each format demands different skills, production values, audience engagement strategies, and myriad other idiosyncrasies that go into the ideation, development, production, and distribution process.
The question I got is how do we define each creator? Is it the format they got famous for? The format they’re most popular on? The format that brings them the most revenue? The format that they use when they describe themselves? The format you use when you describe them?
It’s an interesting, if not that important question that came to mind looking at Mark Rober‘s recent numbers. The ex-NASA engineer and seemingly perennial massive YouTuber puts up consistently incredible numbers in the eight-figures for his long-form, educational and entertaining content. And he’s also putting up consistently incredible numbers in the eight-figures for his short-form educational and entertaining content. In fact eight of his last 10 YouTube videos are Shorts and they’re outperforming the Longs in terms of viewership by an average of 35% to 103%. Here’s a recent banger with 76+ million views.
Whatever kind of creator Mark is, he’s crushing. In the last week he racked up 120 million views and took the #37 spot on the U.S. Top 50.
Channel Distribution
This week, there are 35 YouTube Shorts channels in the U.S. Top 50.
As always, keep up to speed with the latest Tubefilter Charts and all our news by subscribing to our newsletter. You’re going to love it. 👉 Newsletter.Tubefilter.com.
