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For the first time this year, a single YouTube channel has received at least one billion weekly views for two consecutive weeks.
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If you’ve been paying attention to our charts over the past few months, then you probably have an idea about which creator is entering that record-shattering stratosphere. And no — it’s not MrBeast, who fell back to 11th place in this week’s Global Top 50.
Chart Toppers
Over the past three months, the most dominant creator in our Tubefilter charts has been a three-year-old from India. Anaya Kandhal probably doesn’t have a behind-the-scenes role on the channel that bears her name, but she is the adorable star of YouTube’s most popular videos. At the start of July, Kandhal’s official channel joined an exclusive club by getting more than one billion views in a single week. Then, seven days later, she did it again. Anaya Kandhal extended her long streak of #1 finishes by collecting 1.02 billion weekly views. No other channels were even in the same ballpark.
KIMPRO surged into second place in the most recent Global Top 50. Like Anaya Kandhal, this Korean creator knows how it feels to get one billion views in a single week, but we haven’t seen KIMPRO in the top five of our charts for a while. She returned to that territory after collecting 669.4 million weekly views, which represented a 46% week-over-week bump and pushed her from 13th place in the world all the way up to second. By the end of 2024, KIMPRO should snag another major milestone by reaching 50 billion lifetime views.
T-Series rarely drops below third place in the Global Top 50, and that’s exactly where we find the Indian record label in this week’s ranking. Though T-Series only lost 4% of its traffic week-over-week, it dropped one down spot thanks to KIMPRO’s surge. Its been a tough month for T-Series, which lost the YouTube subscriber lead to MrBeast in June. Luckily for the label, it is still a massive draw in South Asia, where its legions of fans led it to a total 643.2 million weekly views. Next week, T-Series is projected to get its 270-millionth subscriber.
Super Beauty team, like KIMPRO, vaulted into the global top five by riding an impressive week-over-week traffic increase. The short-form hub’s seven-day traffic rose by 28%, which allowed it to move from 11th place in the Global Top 50 up to fourth. With videos that appeal to viewers across the world, Super Beauty collected 605 million weekly views. That total accounts for almost 25% of the channel’s lifetime YouTube viewership, so we’re expecting big things from it over the coming weeks. Could a #1 finish be in the cards?
The Geeta Gurjar rose four spots to round out this week’s global top five. The Indian Shorts hub brought its lifetime total above 21 billion views by collecting 544.2 million weekly views.
Top Gainers
What is the formula for a video that succeeds across linguistic, cultural, and geographic barriers? Many creators, channel owners, and media companies have asked that question, but few have answered it with as much aplomb as The Savage Siblings.
Three years ago, the Indian channel had fewer than 1,000 subscribers and only a handful of views. Since then, the rising tide of Shorts viewership has lifted the Savage Siblings to high heights. The channel’s subscriber total now tops 11 million, and it has hauled in 4.6 billion lifetime views to date.
One key to the Savage Siblings growth is the relatability of its videos, even among viewers who don’t speak the channel’s native tongue (Hindi). I have never been to India, but as a younger sibling, I can fully understand the familial tropes that are on display in these Savage videos. Yes, us youngins do treat ourselves as our parents’ special little children, much to our older siblings’ chagrin.
No matter where you sit in your family’s pecking order, you’re likely to wax nostalgic after watching this Savage Siblings clip that features classic chair-leaning strategies and widespread toothpaste removal tactics. Even for those who don’t understand a word of Hindi, those videos are vehicles that transport the viewer back to their childhood.
Thanks to the universality of the Savage Siblings library, the channel just made its first appearance in the Global Top 50. It collected 254.3 million weekly views to move from 57th in the world up to 42nd. That impressive viewership sum is good for a week-over-week increase of 15%.
If you didn’t see that rise coming, the Savage Siblings have a message for you from one of their most popular videos: Never underestimate Indians.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 18 channels in the Top 50.
- United States: 14 channels in the Top 50.
- Hong Kong: 4 channels in the Top 50.
- Japan: 2 channels in the Top 50.
- Belgium, Canada, Czechia, El Salvador, France, Latvia, Pakistan, Puerto Rico, Russia, South Korea, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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