xQc says that every day he goes live on Twitch, he makes $6,000 from ads alone.
During a recent broadcast, he responded to a viewer comment asking him to remove ads by clarifying that he’d lose an objectively astronomical amount of revenue if he complied.
“Bro, do you have any idea how much I’d lose by going live and having no ads?” he said. “Do you have any idea? It’s like $6,000 a day.”
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He opened his computer’s calculator and did the math—$6,000 per day times 365 days per year, which comes out to him making roughly $2.2 million annually, just from ads.
As Dexerto points out, that $2.2 million figure isn’t truly accurate: xQc doesn’t stream on Twitch every single day, so if he stopped running ads, he would lose less than $2.2 million. But we think there should be more transparency about creator earnings all around, so it’s worth covering what xQc–who’s one of Twitch’s biggest streamers and simultaneously has a $100 million non-exclusive deal with Kick–says he can rake in per day.
xQc also mentioned that he’s removed some ads, joking that he’s “so charitable and cool.” He said his viewers should only be seeing pre-roll ads, which he can’t get rid of.
“They’re literally Twitch-certified,” he said. “The only way to remove those ads would be to remov emy partnership. So that would mean I wouldn’t have a subscriber button anymore, and then the chat would become complete dogshit. So we’re not doing that.”
While we can’t independently verify that xQc makes $6,000 per day, a Twitch leak in 2021 did show that he made $8.4 million on Twitch in 2019. That number is cumulative, counting everything from ads to channel subscriptions to bits gifted by viewers, so the idea that xQc would make over $2 million a year just from ads isn’t far-fetched.
