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The five channels that led our Global Top 100 ranking in March all picked up at least two billion YouTube views during the third month of the year.
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The rest of the Top 100 is formidable as well; 44 channels crossed the billion-view plateau in March. Here are some details about a few of the chart toppers that caught our attention.
Chart Toppers
T-Series is first in the Global Top 100 for the second month in a row. As was the case in February, consistency was the name of the game for India’s largest record label. Though other channels were able to surpass T-Series in our charts on a week-to-week basis, they couldn’t quite match the Indian channel’s steady output. During a month when it became the first YouTube channel with 250 billion lifetime YouTube views, T-Series picked up 2.73 billion monthly views. It is also YouTube’s all-time subscriber leader; 262 million fans have subscribed to stay abreast of the latest Bollywood music videos.
The #1 channel in March’s Global Top 100 is the most familiar face in this ranking, but the #2 finisher is making its first appearance in the top section of the chart. Rainbow Friends Fans was the flavor of the month on Shorts. It experienced a breakout by delivering Roblox content and Gen Alpha memes to an audience of 7.7 million subscribers. Rainbow Friends Fans Shorts output produced 2.3 billion monthly views during our latest measurement period. Turns out the titular Roblox game is just that popular.
The channel that led our most recent weekly chart landed in third place for the month as a whole. Anaya Kandhal improved on its eighth-place ranking from a month ago thanks to a 32% month-over-month uptick. That boost brought Anaya Kandhal up to a total of 2.25 billion monthly views. The size of the Kandhal family’s 31-day audience underscores the massive scale of the non-English-speaking Bharat community in India.
Last month’s #5 finisher moved up one spot to claim fourth place in the Global Top 100. Sierra & Rhia FAM has become the most-watched Canadian channel on Shorts by sharing the adventures of a family of four with an audience that has grown to include more than 14 million subscribers. In March, that audience delivered 2.06 billion monthly views to the primary Sierra & Rhia channel. Canada’s three representatives in the Global Top 100 combined for nearly five billion monthly views in all.
Another channel that experienced a big breakout in March rounds out the monthly global top five. Craftsman Vision used a library of tool-focused videos to collect 2.04 billion monthly views, with the majority of that traffic coming on Shorts.
Top Gainers
Believers rejoice: He has risen — on YouTube Shorts. Among this month’s 100 chart-toppers, Deus Yeshu might have the strangest focus. Yes, this channel is even as weird as DaFuq!?Boom!
The About section on the Deus Yeshu channel seems to explain the channel’s righteous focus. “Our channel is about Jesus, His life, death and victory,” it reads. “We cover a lot of cool stuffs [sic] about Jesus through images, symbols, funny pics and strong editing skills to spread the gospel.”
But when you actually go to the Deus Yeshu Shorts library, that simple explanation begets additional questions. Why are the two most-watched videos on the channel little more than still images of Jesus? How does His power charge my phone? What do mice have to do with defeating Satan? And is Satan really such a pushover that he falls down on his own accord?
With its theological focus and its use of youth culture, Deus Yeshu feels like Shorts’ answer to those He Gets Us commercials you might have seen on TV. If you’re questioning such a chaotic approach to proselytizing, take a moment to peek at Deus Yeshu’s numbers. The Christian channel earned 750.6 million monthly views in March 2024, which put it in 96th place in the Global Top 100. That viewership was more than twice as high as Deus Yeshu’s previous monthly total.
I can see what’s happening here: During the month when Christians celebrated Easter, Jesus showed that his Holy presence extends outside of the church and all the way to the Shorts feed.
Channel Distribution
Here’s a breakdown of the Top 100 Most Viewed channels this month in terms of their countries of origin:
- India: 31 channels in the Top 100.
- United States: 24 channels in the Top 100.
- Russia: 8 channels in the Top 100.
- Hong Kong, Pakistan, and Vietnam: 4 channels in the Top 100.
- Canada: 3 channels in the Top 100.
- Argentina, Brazil, Mexico, Japan, South Korea, and United Arab Emirates: 2 channels in the Top 100.
- Bangladesh, Belgium, Belize, El Salvador, France, Germany, Moldova, Peru, Turkey, and Ukraine: 1 channel each in the Top 100.
This month, 74 channels in the Top 100 are primarily active on YouTube Shorts.
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