Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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Welcome back to the Gospel Stats Weekly Brand Report! For the second week in a row, MrBeast is on top, with Electronic Arts tapping him to promote its newest game Immortals of Aveum while he explores the immortal ups and downs of the job market.
Read on to see more about his deal, plus get an inside look at sewing machines, go around the world in style, try Genshin Impact, and see Star Trek‘s top kitbashes in this week’s most-watched branded YouTube videos.
#1 $1 vs $10,000,000 Job!
Channel: MrBeast
Brand: Immortals of Aveum
After his unseating a couple weeks ago, MrBeast has maintained a steady lead over the competition: This week’s video, where he goes from gold panning to amateur archaeology to hand modeling to playing professional football, all to see what each gig pays, has netted more than 93 million views to date. Our #2 video is sitting at just over 6 million. MrBeast’s sponsor this week is EA’s latest first-person shooter, Immortals of Aveum, which had a less-than-auspicious debut in August and has been trying to become fetch ever since. Immortals also sponsored one other video this week–#1162, a JLaservideo Short about how science can look like magic.
#2 The Surprising Genius of Sewing Machines
Channel: Veritasium
Brand: KiwiCo
If you’ve ever felt the urge to take a gander at the guts of a sewing machine, this is the video for you. It’s also been the video for about 6 million other people, and is a very, very in-depth explanation of how sewing machines came to be, and how modern ones work without shooting thread everywhere or impaling fingers left and right. Veritasium spends 18 minutes breaking things down, with the help of KiwiCo, a company that produces STEM-flavored projects and toys for kids. KiwiCo also sponsored our #6 video, The Last Thing To Ever Happen In The Universe, as well as #1005.
#3 Flying First Class to Every Continent in 7 days
Channel: Trek Trendy
Brand: Magic Travel
I don’t know about you, but I am firmly an economy flyer. That doesn’t mean, though, that I don’t dig seeing how the other half lives. And this week’s #3 video features Trek Trendy doing a whole lot of living. He flies to all seven continents via first-class flights in just seven days, and breaks down (a) cool luxuries the flights included and (b) how much those luxuries cost. His sponsor Magic Travel is a startup that uses AI to help clients plan trips. There’s not much info on the company yet, but this week it also sponsored four other videos: #97, #198, #921, and #1413.
#4 I caved and tried Genshin Impact…
Channel: Jaiden Animations
Brands: Genshin Impact
For those not inaugurated into the world of gacha games, stay clear. (No, I’m joking. Mostly.) If you do want an introduction to Genshin Impact, one of the top–if not the top–gacha games of our time, this Jaiden Animations video will give it to you. Jaiden gave in and tried Genshin, and drew her adventures as she got in to see what all the fuss was about. Probably unsurprisingly, this video was sponsored by Genshin itself, which also sponsored one other video this week: #973.
BONUS: #1393 10 Legendary Star Trek Ship Kit-bashes
Channel: TrekCulture
Brand: Surfshark VPN
This week’s bonus chronicles the time-honored tradition of kitbashing, where people buy model-making kits for everything from Evangelion mechs to real-world naval battleships to, of course, Star Trek‘s finest fleets, and then smush pieces from different kits together to create chimeric wonders (and sometimes monstrosities). TrekCulture’s video runs down 10 memorable Trek-themed kitbashes, and it’s brought to YouTube by a sponsor we see each and every week: Surfshark VPN. This week Surfshark sponsored a whopping 90 videos, running the rankings gamut from #26 to #2076.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
