CAA has signed longtime Roblox content creator KreekCraft for representation in all areas.
The 26-year-old has been making videos on YouTube since 2014, and transitioned from early Minecraft uploads to Roblox in 2016.
Since then, he’s become one of the internet’s most prominent and prolific Roblox creators, with more than 8 million subscribers on YouTube and an average of 25,000 concurrent viewers on Twitch, according to CAA.
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He recently teamed up with Karl Jacobs and gaming org Misfits to co-found Pixel Playground, a Roblox game development studio where he serves as creative director. The studio’s goal is to produce “fun, high quality, innovative experiences that appeal to everyone on the Roblox platform,” according to Ben Spoont, founder and CEO of Misfits.
Pixel Playground is currently planning a live tour involving KreekCraft and Jacobs, a CAA representative tells Tubefilter.
They add that KreekCraft is “at the forefront of the closest platform we have today to an active ‘metaverse,'” referring to Roblox‘s aspirations to build what Mark Zuckerberg couldn’t. The platform might be well on its way: last month, it revealed that top-earning creators of in-game items and minigames are raking in an average of $23 million each per year.
