Top 5 Branded Videos of the Week: Yeah, it’s all AI

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

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All those companies pouring cash into their AI ambitions really want to start making some of that dough back–and it’s no surprise they’ve decided to tap the marketing force of YouTubers to spread their message. What we’re curious about is whether the YouTube audience is just as keen to embrace these products as YouTubers are to advertise them…

Check it all out below:

#1 Which YouTuber Is The Best Chef?
Channel: Nick DiGiovanni
Brand: Higgsfield AI
Views: 17,832,190

Nick DiGiovanni is a certified pro di cuisine, but what about other content creators? Can decidedly non-chef YouTubers like Ryan Trahan, MrBeast, Airrack, Jesser, and Dude Perfect strut their stuff in the kitchen?

That’s what DiGiovanni wants to know–but none of these creators are in the loop. His 50-minute upload follows him around to visit various creators under the guise of making them their favorite dishes. But what they don’t know is that DiGiovanni expects them to fire up the oven too.

As you might expect, not everyone’s dishes turn out five-star quality. That, DiGiovanni says, is where his sponsor comes in. He promises Higgsfield can take a photo of a dish and give it a scrub not just as a picture, but as a video. His example: a generated clip showing a deepfaked version of himself eating a dumpling in a ritzy-looking restaurant. As any of DiGiovanni’s fellow MasterChef competitors could tell you, learning presentation is a big part of a chef’s job…but clicking a button works too, we guess.

#2 I can’t believe this happened while fishing @fishai_app
Channel: Three Amigos Fishing
Brand: Fish AI
Views: 13,883,676

Fishing Drama has established itself as an entire subsection of YouTube Shorts. Fishermen getting pulled up by the Coast Guard, by Fish & Wildlife, and (most notably/view-generatingly) by Karens who want them to stop fishing in whatever spot they’ve picked. The storyline usually ends with the cameraperson finally flashing their fishing license or proving they’re on public property.

Sorry for spoilers, but that’s what happens in this one. Three Amigos Fishing waits for a Karen to call the cops, then shows his license. But wrapped into his storyline is a brief mention that he found the spot–and the potential whoppers hanging out there–because of Fish AI

, an app that says it can give you customized places to cast your line. Does it work? Reviewers have mixed responses…

 

#3 Sam Thompson & Pete Wicks Get New Trims With the Help of Gemini 🤣💇‍♂️
Channel: LADbible Shorts and Google UK
Brand: Google Gemini
Views: 14,680,185

Whether or not AI can find fish feasts, it can show TV presenters Sam Thompson and Pete Wicks what they’d look like with questionable hairstyles. British content publisher LADbible is behind this one, in a team-up with Google UK to show off YouTube’s parent’s LLM Gemini. Google only occasionally sponsors content, but its frequency has been increasing as it promotes its AI suite–and continues pushing creators to use generative tools.

#4 Bring Me Feastables, Win $10,000
Channel: MrBeast 2
Brand: Feastables
Views: 10,234,524

Though he isn’t in his usual #1 spot (well, kind of–he did appear in DiGiovanni’s #1 vid), MrBeast did pop up this week. Taking a page out of AreYouKiddingTV‘s book, he went to a college campus with a simple sign: “First to bring me Feastables wins $10,000.”

Considering the other challenges on his channel, and in his Amazon series Beast Games, this one is pretty cake. And despite several people busting their butts to run across campus in search of a bar to buy (more sales for the brand that already pays the MrBeast bills), the winner was someone who’d already picked one up the day before, proving that YouTube’s biggest creator is selling candy with or without a cool $10K prize.

BONUS #2,921 Watch This If You Want To Get Paid Just To Exist | Genspark AI
Channel: Journey with the Hintons and Genspark Products & Guides
Brand: Genspark
Views: 46,149

MrBeast‘s video was AI-free, but we figured we’d cap off the week with yet another ad straight from the bubble. This one is from Genspark, which pitches itself as an “all-in-one AI workspace” with docs/sheets/slides, an “AI employee” called Claw, graphic design, and coding. And for her partnership with it, creator Journey with the Hintons advises that anyone looking for some extra income use Genspark to “get paid just to exist.” We’ll let her explain exactly what that means.

Our takeaway? We’re going to see an increasing number of AI companies tapping creators–and apparently generating millions of views in the process.

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…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.