Kick gambling streamer N3on is spending millions on his army of clippers

Clipping is the content creator equivalent of a startup doing digital ads. And if you’ve tuned into any episode of Shark Tank or looked at any ecom guru’s YouTube channel in the last few years, you know that the general approach is more in, more out.

But is that approach working for creators?

A few months ago, a Reddit AMA popped up where the OP purported to have gotten people paid “in total millions” for posting clips of Kick/occasional Twitch streamer N3on on TikTok. “[T]his has […] created a really good side-hustle for people who watch streamers and content creators to really make watching them into their next way of making bread,” OP explained. “we’ve gotten over $2M paid in total to people who we call ‘clippers.'”

Since this is the internet, we couldn’t be 100% certain that post was accurate. Now, though, Business Insider has done a deep dive into N3on’s clipping factory, and it looks like OP was in fact telling the truth.

For those unfamiliar, N3on has ~558K followers on Kick and is known for his gambling streams and being associated with Iggy Azalea. In September 2025, N3on–who’s 21–became partner and co-owner in Azalea’s MOTHERLAND Casino, which describes itself as “the wildest and sexiest online casino and sports betting experience on the Internet.”

Last month, MOTHERLAND was acquired by crypto casino Gamdom in a deal where Azalea and N3on signed long-term ambassador agreements with Gamdom. N3on now regularly streams himself spending thousands on Gamdom’s virtual slots and blackjack.

N3on has also appeared in the news for threatening to dox and sexually assault an underage fan. Kick banned him for that behavior but allowed him to resume streaming after he apologized. He’s additionally faced accusations of viewbotting; those accusations stemmed from a Kick staff member, and N3on denied them.

Now, N3on is pouring money into promoting himself with what BI calls an “army” of clippers. In one recent five-week period, he paid out more than $1.4 million, divvied up among 303 individual clippers. His going pay rate is $40 per 100,000 views–sometimes $50/100K if he “especially wants to incentivize [the clippers],” BI reports.

That cash can add up fast. His top clippers can make as much as $100,000+ each month.

N3on told BI that his clipper network consists of around 1,000 people, about half of whom belong to a group that he and fellow controversy-courting streamer Adin Ross

built. That’s not too surprising; clippers have become another category of creator support professional, like editors, so it makes sense that creators would hire their own staff.

What is noteworthy is that the other half of that network is apparently paid by Kick–meaning the platform itself is paying for people to spam TikTok and YouTube Shorts in hopes of bringing more people over to watch its talent. (This aligns with previous comments from Ross.)

N3on told BI that “I feel like my life is clipping now.”

He didn’t provide much hard data to prove this method is working. We don’t know if that $1.4 million translated into sustained follower/viewer adds; BI just reports that while a Kick stream might get 40K live viewers, “a successful clip can fetch millions of views” and open streamers up to brand and celebrity partnerships.

“Chat, clip that” has long been a saying for many streamers, but with clipping turning into a full-fledged marketing biz, some critics say it could be detrimental to creators’ content.

Mustafa Aijaz, SoaR Gaming‘s VP, told BI that “a lot of [what goes on in streams] is staged” because creators are hoping that the more ridiculous their behavior, the more likely that behavior will get them millions of views after the stream ends.

“Audiences will call it out as clip farming. But people still watch it,” Aijaz added.

N3on admitted to BI that he used to do “crazy stuff” on stream in hopes of being clipped, and that he would pay clippers to spread negative PR about him so his name stayed in the headlines.

He also said that clips could be used to salvage underperforming streams, like one where he and Azalea were on a yacht together. That stream ran into technical issues, and “no one actually watched,” he said. But “[t]he clippers made it seem like it was this insane, crazy stream,” which meant that viewers on TikTok “just saw the clips, and they’re like, ‘Wow, N3on and Iggy had a great time on this yacht.'”

N3on is certainly not the only streamer spending this kind of money to get eyeballs on short-form socials. MrBeast has gotten big into this side of the biz: He pays personal clippers $50 per 100K views, and in October of last year launched Vyro, a platform that pays clippers who fulfill briefs from creators and/or brands.