Five months ago, Kaya Yurieff and Jasmine Enberg launched Scalable to dissect the ins and outs of platforms like YouTube, TikTok, and Twitch. Now, the two creator economy insiders are adding another facet to their fledgling media company. On May 6, industry professionals will come together at The Lighthouse in Venice, California for the Scalable Summit, a conference that boasts a high-power guest list.
The Scalable Summit website describes the event as a gathering of “founders, creators, marketers, investors, tech executives, and other industry leaders,” who will show attendees how “the future of the creator economy is now.” Agenda items will include “fireside chats, panel conversations, and intimate breakout sessions,” which will collectively cover topics as varied as AI, live shopping, influencer marketing, AI, and sports.
Whalar Group, which has been partnered with Scalable from the jump, will provide the venue for those conversations. The Lighthouse initiative, first established in 2023, is Whalar’s way of fostering in-person dialogues in cities like Los Angeles, New York, and London.
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Currently, people who want to attend creator economy conferences have a plethora of choices. There are long-running industry events like VidCon, VidSummit, and BRIDGE Summit. Esteemed entertainment shindigs like the Cannes Film Festival are adding creator-oriented tracks. Then there are the independent, creator-centered gatherings, like Colin and Samir’s Press Publish LA.
Yurieff and Enberg’s plan to make the Scalable Summit stand out involves a streamlined focus and an interdisciplinary approach. As the Scalable co-founders wrote in a recent email, their summit will transcend business-oriented conferences thanks to its “curated and intimate experience with a high-quality group of attendees.” And by bringing together “leaders from different parts of the industry who normally don’t talk to each other,” Yurieff and Enberg hope to spark conversations that otherwise might not happen.
They’ll have the right people in the room to make that happen. Speakers will include Twitch CEO Dan Clancy, TikTok business exec Khartoon Weiss, Tubi creator programming czar Rich Bloom, and Slow Creator Fund partner Megan Lightcap. Check out the Scalable Summit website if you want to be in the room where those talks happen. Otherwise, you can catch Yurieff and Enberg through biweekly Scalable newsletters and weekly podcast episodes.
