Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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Jordan Matter and his daughter Salish have popped up on our Gospel Stats Weekly Brand Reports pretty frequently since the launch of Salish’s Sephora skincare brand, Sincerely Yours. But this week, they’re firmly in spot #1–beating out MrBeast by several million views.
As for the rest of our top 5, we’ve got two very different kinds of houses and a throwback to simpler times (2008! That feels like 50 years ago!) with Hunger Games analysis.
Check it all out right here:
#1 My Daughter’s Secret Sleepover in a Mall
Channel: Jordan Matter (and Salish Matter)
Brand: Sephora
Views: 16,313,553
Salish Matter has set up a long-term partnership with Sephora where it stocks her skincare line aimed at tweens/teens. And I don’t know about you, but when I was a kid in the 90s, an illicit sleepover at the mall was pretty much the coolest idea ever. Apparently things haven’t changed much in 30 years, because Sephora’s sponsorship here calls to today’s teen mall rats.
This video is similar to a lot of Matter’s content in the last couple years: high-volume, high-octane, lots of giggling shenanigans, some challenges, and her faux-exasperated dad Jordan trailing her adventures. This formula is paying off for the Matters (and Sephora). It’s rare that we see anyone beat MrBeast, so this seems like an auspicious sign for her content development deal with Netflix.
#2 My Chocolate Factory Blew Up
Channel: MrBeast
Brand: Feastables
Views: 13,837,935
Nintendo has historically been not great at forming a positive relationship with content creators.
But maybe that’s about to change?
The latest additions to MrBeast‘s Feastables lineup are official tie-ins to the upcoming Super Mario Galaxy movie: Galaxy Cocoa Crunch and White Chocolate Peanut Butter Yoshi Eggs bars, plus Sour Boosts gummies. MrBeast x Mario branding is a big deal, and for this Short announcing the partnership, MrBeast got some celebrity support in the form of Keegan-Michael Key, who voices Toad in the movie.
Look, we get it: MrBeast is the biggest creator on YouTube, and his specially formulated videos are about as brand-safe as brand-safe can be. By partnering with him over, for example, Hershey’s, Nintendo is tapping YouTube’s gamer-heavy audience and giving itself a built-in buyer base with MrBeast’s hundreds of millions of subscribers. We just hope this indicates Nintendo might start being friendly to smaller creators, too.
#3 How to install vinyl stair treads. #carpentry #remodeling #dewalttough #ad #diy
Channel: CR Carpentry & Remodeling
Brand: DeWalt
Views: 11,921,223
John Oliver might be just a fan, but CR Carpentry & Remodeling is here for the DeWalt sponsorship. This New Hampshire-based home improvement company has nearly a million subscribers thanks to videos of its expert craftsman on the job. People watching other people work has become a huge genre on YouTube, and CR has augmented that kind of content with DIY/instructional videos and recommendations for tools viewers should use to complete their own projects.
And DeWalt, of course, makes some of those tools.
What’s interesting about this video is that it is pure construction ASMR–no talking, no verbal endorsement of DeWalt’s products. In fact, there’s no real obvious callout to DeWalt’s products at all. Instead, they’re simply present in the video, streaked with dirt and glazed with fresh sawdust, being actively used. It’s a smart strategy, and one that’s paid off with 11 million views so far.
#4 Secret Killer Leads Cops Into Her $3,000,000 Murder Mansion
Channel: Dr Insanity
Brand: Chime
Views: 11,591,355
We just wrote about how it can be difficult to sell sponsorships on true crime videos. It’s a lot easier to sell something on lighthearted videos like “trying 20 kinds of gourmet butter” or “mixing every scent from Bath & Body Works” than it is to sell something on a serial killer documentary. From the outside, it’s a dicey proposition. But from the inside, channels like Dr Insanity are generating money from partners willing to run their ads against grisly content.
This 50-minute documentary uses police bodycam footage to tell the story of a woman who allegedly murdered her husband. It also uses that footage to sell viewers on Chime, one of many financial services companies that have popped up and promised customers a way out of traditional banking. Dr Insanity’s deal with Chime encourages viewers that if they sign up through his link, they can get “$350 and earn up to 3.00% APY.”
True crime isn’t the only genre Chime’s selling on. It also sponsored a food taste test, financial advice from Caleb Hammer, The Film Theorists, some off-roading, and a deep dive into whether college degrees even matter anymore.
BONUS #2,458 Every Hidden Detail in Sunrise on the Reaping (Ch. 26) | Hunger Games Analysis
Channel: Rachel A Ramras
Brand: Quince
Views: 53,221
Yeah, so The Hunger Games came out in 2008, and I’m feeling very normal about that. As you probably know, Suzanne Collins‘ series (about a starving populace forced to sacrifice their children to a system of brutal entertainment operated by the fat-cat upper class) is having a bit of a resurgence lately thanks to prequel novels The Ballad of Songbirds and Snakes and Sunrise on the Reaping getting film adaptations.
Things in the Hunger Games universe are a little too real these days, and Rachel A Ramras gets into the meat of Sunrise to talk about hidden details and how Collins fleshes out her world. As the thumbnail says, some people may walk away from the Games with their lives, but in a constant cycle of oppression where non-billionaires are penned out of political power, no one ever truly wins.
As for the sponsor of this video, it’s ecom brand Quince, which promises to bring “luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices.” Considering how big a deal fancy clothes are to Capitol-dwellers, it’s a good fit. And we’d like to hear what Effie Trinket has to say…
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
