Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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A MrBeast twofer kicks off this week’s Gospel Stats Brand Report, where we see large legacy companies like T-Mobile, Lowe’s, and Zocdoc reaching audiences online by partnering with top creators across niches.
Here at Tubefilter, we love when our Brand Reports reveal startups or niche companies who know to laser-target their audience with YouTube sponsorships. But there’s something special about Fortune 500s putting money into creator deals. Even though content creation is now a global industry worth hundreds of billions of dollars, we still remember when companies were asking, “So what is a YouTuber anyway?”
Check out this week’s videos right here:
#1 I Built 10 Schools Around The World
Channel: MrBeast
Brand: Lowe’s, T-Mobile
Views: 50,683,891
MrBeast is back with more philanthropy. This week’s video is a big one in terms of sponsors. He’s got Lowe’s and T-Mobile, both Fortune 500s with their own charitable initiatives: Lowe’s promising to help “rebuild and revitalize communities” with “10 million square feet of impact”; and T-Mobile with its own “Project 10Million,” where it works to provide 10 million students around the world with internet access.
These untertakings obviously dovetail well with MrBeast’s pursuits, in this case building 10 new schools in impoverished areas and making sure they’re complete with safe, fresh water wells and internet access.
While Lowe’s and T-Mobile are the sponsors here, they’re not the only ones that get a shout-out in the video description. MrBeast also mentions the Rockefeller Foundation, which he partnered with in November 2025.
#2 Answer The Call, Win Super Bowl Tickets
Channel: MrBeast 2
Brand: Slack
Views: 18,431,397
And now for something completely different. MrBeast is building schools, but he’s also getting a lot of people to interact with whatever media he appears in–including Salesforce‘s Super Bowl ad promoting its workplace software Slack.
The ad itself was an engagement engine that dangled a $1 million carrot at the end of a long and complicated series of puzzles. But MrBeast used his Super Bowl connections for more than just one ad. MrBeast 2, the host channel for this video, got some behind-the-scenes content and previews of the ad. And then there’s this video, a little over 40 seconds, where MrBeast hands out coveted Super Bowl tickets to a random girl on the street whose friend answered her FaceTime call.
This is the sort of video that hearkens back to earlier MrBeast uploads–and of course it ends with getting the winners to shout his classic CTA, “Subscribe to MrBeast!”
#3 Engineers vs Junkyard RC Car Death Match
Channel: Mark Rober
Brand: CrunchLabs
Views: 16,464,725
Not gonna lie: If I had a limitless amount of money, this is what I would do with it. As a perk of being with Tubefilter, I get to attend creator-founded STEM convention Open Sauce every year. And one person I see there every year is Mark Rober. Last year, his CrunchLabs station was posted up next dozens of inventors and robotics experts who brought their custom-made battle bots for an epic showdown.
All that is to say, am I surprised Rober is inspired to make his own RC death match? Absolutely not.
Just like his booth at Open Sauce, this video is sponsored by CrunchLabs, which sends out monthly education-focused kits to kids interested in understanding STEM principles (and having a little fun in the process). Rober is also having a little fun, considering he’s got a lemon-shaped deathbot that squirts juice at its unlucky challengers. We won’t spoil the big bot winner, but we are partial to Mr. Lemon. Go, little citrus, go.
#4 TRAPPED IN DETENTION for 24 Hours
Channel: Jordan Matter
Brand: Sephora
Views: 12,103,197
Salish Matter‘s partnership with Sephora is proving to be quite the lengthy one. It started with a deal to distribute Salish’s tween/teen-focused skincare line Sincerely Yours, and now has continued into multiple videos.
What’s interesting here is that Salish isn’t really doing anything different. This video, a 24-hour challenge with maximum drama and viewership-retention extras, is what she and her father Jordan typically produce for his channel. Sephora’s presence doesn’t change their content; instead, the company appears to be giving them a wild loose rein and trusts them to make content that appeals to Salish’s audience…which is also the age group that will buy her makeup from Sephora.
Basically, this is an example of a strong brand x creator relationship, one that’s appealing to the established audience demo and entrusts a lot of production control to the creator. We wouldn’t be surprised to see more than videos from Salish and Sephora in the future.
BONUS #2,673 Villain Therapy? Elphaba from WICKED
Channel: Cinema Therapy
Brand: Zocdoc
Views: 107,250
We won’t get into the “Is Elphaba a villain or not” debate, as we understand people have very heated opinions about this movie. But we will say this is a clever sponsorship–and a clever video premise overall.
This channel, Cinema Therapy, is hosted by licensed therapist Jonathan Decker and professional filmmaker Alan Seawright. In each video, they break down a movie’s production and mental health-related components, dissecting characters’ motivations, relationships, and how the sinew of the film comes together and communicates their inner and outer worlds.
So, is Elphaba a villain? Does she just need someone to listen to her? Is it a secret third thing? No spoilers…But the gist of this whole video is that if she did need therapy, she could find a qualified pro near her with Decker and Seawright’s sponsor, telehealth company Zocdoc. Now to see which therapist will accept green pennies….
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
