[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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We have a new #1 in our Global Top 50 ranking, but the new leading channel has been to this summit before. After weeks of dominance by two couple channels — Jasmin and James and Cadel and Mia — Indian kidfluencer Anaya Kandhal has regained her form from previous years. Though both J&J and C&M are still in the top five, neither of them could keep up with little Anaya and her 1.03 billion weekly views.
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Maybe Anaya has figured out some sort of hack, but the more likely answer is geographical in nature. Anaya hails from India, a country where family channels are becoming “everything” channels. As we dive deeper into the Global Top 50, we’re seeing that strategy everywhere we look.
Everyone’s got to eat — so why not turn that daily routine into content?
That question is being asked up and down the Global Top 50, and some of the answers might leave parents of little kids to clean up (another) big mess. As some channels urge their brethren to avoid wasting food, other Top 50 entrants are behaving like the final boss of food waste.
Of course, it’s impossible to say which YouTube food channels waste the most edible goods. There could always be some behind-the-scenes eating going on. Personally, I have a rule: If your videos show you flinging food around like a baby does, I’m going to assume you create as much waste as a fiddly toddler does.
Therefore, with apologies to TTINY BOY, the Vietnam-based creator is going down in my book as a top-tier food waster. His videos feel like long temper tantrums, which tells you exactly what his typical viewer is like. There are a lot of hungry kids on YouTube Shorts, as TTINY BOY and his 412.6 million weekly views can attest.
Even if TTINY boy isn’t wasting any of this food on his own, what kind of message is he sending to his (presumably) young viewers? Will those kids emulate these videos by flinging ketchup bottles across their kitchens? Do we really need to encourage toddlers to throw more things?
Sadly, in a world where Bayashi has become one of the biggest cooking creators in the world, this mess may be unavoidable. Even the channels that claim to avoid messes end up throwing food around. Strong Brain, the channel behind the clip linked in the previous sentence, is all about tidying up until it’s time to blow coffee all over the table. But hey, whatever works, right?
Data via Gospel Stats
Can short-form food content ever evolve to be as distinguished as its long-form cousin? Am I asking too much if I want actual recipes out of videos like these, not just a big mess?
If I’m asking questions like that, I may already be overthinking it. Half of the channels in the Global Top 50 hail from India, and almost all of those hubs are family-friendly. Whoever serves Indian kids the best is going to win on YouTube Shorts right now, and one way to feed that audience is through its collective stomach.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 25
- Indonesia and United States: 4
- Canada: 3
- Australia and Taiwan: 2
- Bangladesh, Colombia, Egypt, Germany, Russia, South Korea, Spain, and Vietnam: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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