[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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YouTube viewers are taking John Fairclough home for the holidays. One week after he surged onto our radar thanks to MrBeast-level subscriber gains, Fairclough has reached the #1 spot in our Global Sub Top 50 ranking. With his motivational short-form content, Fairclough brought in more than 2.3 million new subscribers during the week that was.
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No other channel even managed to get 50% of that total, but Fairclough isn’t the only success story in this week’s ranking. With the holiday season in full swing, people around the world are double-checking their finances — at least according to the latest chart trends.
In South Asia, the creator economy lives on YouTube Shorts
India and Pakistan are not exactly the best of friends, and one recent rivalry between the two South Asian nations is playing out on YouTube. That’s where channels affiliated with major banks have become unlikely entrants in the Global Sub Top 50.
Let’s look first at Pakistan’s Allied Bank (not to be confused with the U.S. brand Ally Bank), which ranked 41st in the final Global Sub Top 50 chart of November. On its primary YouTube channel, Allied Bank added 240,000 new subscribers in a single week, pushing its lifetime total above 3.5 million.
How exactly is Allied Bank outpacing popular characters like Rumi and Ronaldo in our charts? The answer could involve the brand’s activity on YouTube Shorts, where it tells stories about small business owners. Those tales don’t just provide positive PR for the bank that sponsors them; they also reel in millions of views.
Not to be outdone, India’s financial scene is also represented in the Global Sub Top 50. The State Bank of India finished 31st in the ranking after adding 290,000 new subscribers at the end of the 11th month.
Like its Pakistani counterpart, the State Bank of India uses YouTube Shorts as a repository for its branded content endeavors. It has introduced animated mascots who share cybersecurity tips, and it occasionally posts public service announcements related to topics like deepfakes.
Other YouTube videos on the State Bank of India suggest that the holiday season could be playing a role in the sudden surge of South Asian financial channels. The final months of the year are a crucial period for any and all players in the world of ecommerce, and the State Bank of India certainly fits that bill. It even promoted a credit card that offers benefits to anyone who might be travelling internationally around the time of Christmas.
Data via Gospel Stats
We can’t say for sure that holiday shopping trends are pushing India and Pakistan’s banks toward the top of the charts. Other factors, such as recent extensions to Indian tax deadlines, must be considered as well. In general, however, the link between annual gift-giving celebrations and the global creator economy is too big to ignore. The companies that can recognize that connection have a chance to make bank — no pun intended.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India and United States: 10
- Brazil: 6
- Australia, Mexico, and Pakistan: 2
- Argentina, Czechia, Egypt, Germany, Hong Kong, Indonesia, Japan, The Philippines, Russia, Spain, Türkiye, and United Kingdom: 1
This week, 41 channels in the Top 50 are primarily active on YouTube Shorts.
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