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Thanks to the rounding strategies YouTube employs on its subscriber counts, ties are becoming more common in our Global Sub Top 50 chart. This week, three channels shared the spotlight, with KIMPRO, Zhong, and MrBeast all adding about one million new subscribers.
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One of those channels is the most-watched hub on YouTube right now, and another is the platform’s most-subscribed channel of all-time. The third co-habitant of the #1 spot comes with a more interesting story, but you have to consider the entire YouTube community in order to tell it.
Welcome to the YouTube Cinematic Universe
The MCU may be a bit passé these days, but that cultural drift is stopping Zhong from constructing his own interconnected universe on YouTube. The multiformat creator, whose real name is Zhongni Zhu, couldn’t have earned his joint #1 finish in the Global Sub Top 50 without getting a little help from his friends.
Let’s start with the basics: Zhong puts up strong numbers week after week, making him a regular entrant in our Top 50 charts. His latest uptick, however, represents the biggest week-over-week subscriber gain we’ve seen from him thus far. By bringing in one million new fans during the second full week of November, Zhong brought his lifetime total up to 62.7 million subs. His lifetime viewership is nothing to sniff at, either. That tally recently topped 21 billion.
Zhong hasn’t achieved those high heights alone. While he is the star in many of his top videos, he also uploads frequent collabs with his partner Kat Buno, who commands a significant social media presence of her own. Buno appears in many of Zhong’s most popular YouTube Shorts clips, with her personality often juxtaposed against Zhong’s.
A look at Zhong’s long-form library shows that he doesn’t exhaust his collaborative instincts for his Kat Buno videos. He has also teamed up with some of the biggest names on YouTube, like the time he “stole a brainrot” in real life alongside Topper Guild and MrBeast.
Speaking of Topper Guild, he’s ranked #9 in this week’s Global Sub Top 50. By adding 500,000 new subscribers, the short-form star moved up 36 places in our weekly ranking.
Just like Zhong, Topper Guild highlights his friendship with MrBeast by putting it front and center on his channel’s homepage. In an era of YouTube defined by widespread adherence to trends, associations with trendy creators are paramount. It’s the same reason Zhong and Topper Guild have invoked Cristiano Ronaldo and KPop Demon Hunters in recent videos.
As nakedly pandering as that strategy may be, it works. That’s why the second half of Topper Guild’s 2025 has been one of the more productive periods in the channel’s history.
Data via Gospel Stats
These days, the YouTube community isn’t as close-knit as it was back in the day, but the latest Top 50 returns show that there is still a convivial spirit among the platform’s biggest draws. Some of those stars have become memes themselves, and that transformation is bringing the whole creator world closer together.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 13
- United States: 9
- Indonesia and Mexico: 3
- Australia, Canada, Hong Kong, Pakistan, and Spain: 2
- Argentina, Brazil, China, Japan, Russia, South Korea, and Taiwan: 1
This week, 40 channels in the Top 50 are primarily active on YouTube Shorts.
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