Meta expands retail footprint with flagship L.A. storefront full of wearable tech and VR devices

After previously experimenting with pop-up storefronts, Meta has now opened up a business it describes as its “flagship retail space.” At the Meta Lab, located in the West Hollywood neighborhood of Los Angeles, visitors can peruse Meta’s line of VR headsets as well as other wearable devices, including the tech giant’s various styles of smart glasses.

With its push into the world of physical retail, Meta is answering a burning question: What can be done about the giant hole Reality Labs has burned in Meta’s wallet? After its wearable tech division lost $4.4 billion during the third quarter of 2025, Meta is looking for any solution that can juice Quest headset sales.

One of the factors informing that rebound is exclusive content. With VR releases from big names like James Cameron and Racka Racka, Meta hopes to convince consumers to splurge for a Quest device.

But exclusives can only get you so far, so Meta is also expanding the scope of its investment in wearables. Mark Zuckerberg’s Silicon Valley titan doesn’t just want to make powerful pieces of consumer tech — it wants to make advanced devices that feel stylish and cool. Smart glasses inspired by iconic brands like Ray-Ban

and Oakley have not only hit the market, but have also enjoyed sustained praise as they head into their second-generation lines.

The Meta Lab is meant to look cool, too. With its sleek, minimalist architecture, the retail space feels like Zuckerberg’s answer to the iconic Apple Store. Once the stylish look gets visitors through the door, the versatility and technological prowess of Meta’s wearables will keep them shopping.

“Glasses are the ideal form factor for both AI and the metaverse. They enable you to let an AI see what you see, hear what you hear, and talk to you throughout the day,” Zuckerberg said during Meta’s earnings call. “And they let you blend the physical and digital worlds together with holograms.”

Can those awe-inspiring advancements turn the Meta Lab into a land of wonder and astonishment? If you want to test out the location for yourself, you can pay Meta a visit the next time you find yourself in WeHo.