Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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With Halloween right around the corner, creators like MrBeast and Salish Matter picked this week to serve up a trick-or-treat grab bag of videos. We have milk, a good old-fashioned game of tag, some bros chilling five feet apart, and a creator with just 29,000 subscribers coming in handily at spot #4.
Check ’em all out right here:
#1 Spicy Milk Roulette
Channel: MrBeast 2
Brand: Feastables
Views: 76,041,583
Trick? Treat? The ol’ put-stuff-in-a-box-and-make-your-friends-stick-their-hands-and/or-mouths-in is a YouTube classic, and one MrBeast is using to advertise Feastables (yet again) on his secondary channel MrBeast 2. The recipe is simple: take nine bottles of Feastables’ new chocolate milk plus one bottle of spicy suffering, and get everyone to pick a straw.
Like most sponsored Shorts, this one’s entire 1:20 runtime is about the product being pitched. But it’s not the only video showing off Feastables this week: It’s also behind the Halloween scream-flavored video in spot #5 (which, like #1, went out on MrBeast 2). Anyone else wondering what Feastables is cooking up for Christmas?
#2 We Ran Away From My Dad For 24 Hours
Channel: Jordan Matter
Brand: Sephora
Views: 14,646,943
We’ve written several times this year about how creators are looking to go steady with big brands. They’ve realized it might not be worth all the effort of establishing a partnership with a major brand if said brand is only going to pay for one video. Instead the ideal is to establish a lengthy, multivertical deal–one where a brand pays for multiple videos and even chips in for things like IRL activations and merch.
This sort of partnership is exactly the one Salish Matter and her father Jordan have secured with cosmetics bazaar Sephora. It’s the official partner for Salish’s new makeup line Sincerely Yours, contributed to a (somewhat chaotic) launch event at American Dream mall, and now has sponsored several videos on Jordan’s channel, where Salish co-stars. All these videos have crisp placements for Sincerely Yours and Sephora itself–and based on their viewcounts, the Salish x Sephora placement among our top 5 is likely to continue.
#3 Victor Wembanyama Gets a Bigger Tub Than Kevin Hart | Cold As Balls
Channel: LOL! Network
Brand: Old Spice
Views: 7,515,896
French NBA star Victor Wembanyama is a staggering seven feet four inches tall, so it’s no surprise when Cold as Balls wanted him as a guest, they had to book a bigger tub. Host Kevin Hart and Wemby take the stage in their respective ice baths before a live New York City audience, discussing what they say is “the ultimate debate: baguette vs. lightsaber.” And, of course, the 14-minute episode is sponsored by Cold as Balls‘ longtime partner, the ever pop culture savvy Old Spice.
#4 I ran straight to my fav @Walmart 🤭 check the description box for more #walmartpartner #walmart
Channel: Chelsea Arnott
Brand: Walmart
Views: 7,999,018
Most creators who make our top 5 have several hundreds of thousands of subscribers, if not several millions of subs. But occasionally a smaller creator makes a video that generates just as much buzz. This is the case with Chelsea Arnott, who has just over 29,000 subscribers and made spot #4 with a 28-second Walmart-sponsored Short that racked up 8 million views.
There is something unusual about this video, though. It’s a perfectly nice haul clip, where Arnott shows off a sweet care package she made for a friend who just gave birth. But there’s nothing extraordinarily eye-catching about it–and viewers seem to agree, considering there’s only five comments on the video. The ratio is off here if we’re considering long-form, but the views-to-comments discrepancy tends to be higher with Shorts. And hey, views don’t lie.
BONUS #1,908 The Best FRANKENSTEIN Adaptation | Junji Ito’s Frankenstein EXPLAINED
Channel: Grief
Brand: Raycon
Views: 60,844
Every English major and/or monster lover in your life is hyped right now for Guillermo del Toro‘s long-awaited adaptation of Mary Shelley‘s Frankenstein, but another adaptation’s also in the spotlight as Halloween arrives. Horror comic king Junji Ito penned his own adaptation in 2018, chock-full of his signature body horror and gore.
Too faint of heart (or stomach) to read it yourself? Horror/sci-fi/mystery enthusiast Grief is about to give you the rundown–sponsored by tech company Raycon. Raycon is an increasingly frequent sponsor of YouTubers, and paid for nearly 40 videos this week alone.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
