[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week’s Global Top 50 has an international flavor. For the first time this year, none of the week’s top ten most-viewed YouTube channels hail from the United States. You have to go down to Zack D. Films (#13) to find the first American in the ranking.
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South Korea’s KIMPRO continues to set the pace. It held onto the #1 spot thanks to a fresh crop of 1.9 billion weekly views. KIMPRO is one of two South Korean channels in the Global Top 50, but it’s a channel from India that show the potential reach of Korean culture on YouTube.
BTS is back. What does that mean for YouTube?
On June 20, K-pop idol Suga announced on social media that he has completed his time in the South Korean military. Suga is the last member of BTS to complete his compulsory service, which means the most legendary boy group in K-pop history is ready for a comeback.
Before going on hiatus, BTS was arguably the most-watched pop act on YouTube. In some weeks, the seven-piece outfit drove multiple channels in the Global Top 50. Every new BTS single brought a flurry of social media activity along with it.
BTS hasn’t put out new music since its reunion, but one of its fan channels is already back in the Top 50. Nandita Bar is an India-based hub that proclaims its membership in the BTS Army at the top of its channel page.
Most of Nandita Bar’s top Shorts clips have nothing to do with BTS, but the channel has recently worked more Korean culture into its uploads. The resulting bump has been massive. Nandita Bar got 746.5 million weekly views during the third week of June. That total represented a week-over-week increase of 49%.
BTS’ affect on the viewership of fan channels is undeniable. But what about the group’s effect on South Korean viewership as a whole?
As we recently discussed in our look back at ‘Gangnam Style’, Psy’s 2012 smash represented a level-up moment for K-pop. The genre, previously limited to a majority of Korean viewers, exploded internationally on the back of Psy’s invisible horse. The trend extended beyond music, with Korean culture getting a boost thanks to one of the nation’s impresarios.
Something similar could happen once the BTS return kicks into full gear. Since the group confirmed the end of its hiatus, some Korean channels have seen viewership upticks. Top 50 stalwart CRAZY GREAPA, for example, has surged in recent days after experiencing lower viewership for much of May.
Data via Gospel Stats
There may be a bump associated with the next era of BTS, but the most obvious prediction we can make is that the group’s official channels and fan hubs will see the biggest boosts. If you’ve been thinking about enrolling yourself in the BTS Army, now would be a good time to join up.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16
- United States: 10
- Vietnam: 4
- Hong Kong: 3
- Australia, Canada, Russia, South Korea, and Taiwan: 2
- Brazil, China, Germany, Jordan, Kazakhstan, Peru, and Uzbekistan: 1
This week, 43 channels in the Top 50 are primarily active on YouTube Shorts.
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