[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Are we about to get our first three-billion-view channel in the Global Top 50. It looks as if KIMPRO could become the first YouTube channel to generate that much viewership over a seven-day span. It topped 2.8 billion weekly views to take the #1 spot in our most recent Global Top 50.
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The channels shattering new records are impressive, but the average creator can learn just as much from the short-form superstars who are just breaking through for the first time. Here are some thoughts about kid-friendly channels that are employing mimicry to blow past viewership milestones.
Are we heading into Ms. Rachel Summer?
An early childhood educator beloved by (almost) everyone is inspiring creators around the world. With her cheerful sing-alongs and positive, enriching videos, Ms. Rachel has become one of the most-watched YouTube creators across all categories.
Ms. Rachel can be easily identified thanks to her overalls and pink shirt, which she wears in almost all of her videos. Is that outfit the secret to her success? Other creators in the children’s entertainment space seem to think so.
Recently, a few “Ms. Rachel clones” have broken into our Tubefilter charts. First, there was France’s Kidi Fun, who enjoyed a surge of subscribers after donning colorful overalls and putting on the bright smile Ms. Rachel shows off in her content.
This week, BabyBillion is taking its turn in the spotlight. The India-based channel is not a one-for-one imitation of the Ms. Rachel approach; its primary stars are children rather than adults, and its videos trend more toward comedic sketches rather than educational ditties.
But there are some uncanny similarities between the two channels’ wardrobe choices. BabyBillion’s on-screen talent is typically seen wearing overalls, and that item is always paired with a colorful shirt, just like how Ms. Rachel does it. It may be an oversimplification to tie this particular combo to Ms. Rachel exclusively, but it has become a more common look since her channel took off a few years ago.
Want to know why kids’ channels are paying so much attention to aesthetics? Check out BabyBillions’ view count. The channel lived up to its name by getting one billion weekly views during the first full week of June. That was good enough to push it into tenth place in our Global Top 50.
Even channels that don’t seem to be consciously copying Ms. Rachel are enjoying the “overalls bump.” 123 Andrés is a long-running children’s channel that blends music with life lessons, and while its YouTube success predates Ms. Rachel, its co-star does rock a pair of overalls.
And hey, what do you know — 123 Andrés is moving up in our charts. It reached 46th place in the Global Top 50 after picking up 577.2 million weekly views.
Data via Gospel Stats
I’m willing to believe that children’s channels first arrived at the overalls-and-colorful-shirt look because young kids think overalls are comfy (and they love bright colors). Ms. Rachel’s success ensures that the standard getup for kid-friendly YouTube content will have legs for years to come. Secondhand clothing store owners should take note.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 12
- India: 11
- Hong Kong and Vietnam: 4
- Canada: 3
- Australia and Taiwan: 2
- Belgium, Brazil, China, Germany, Indonesia, Japan, Jordan, Kazakhstan, Latvia, Russia, South Korea, and Spain: 1
This week, 43 channels in the Top 50 are primarily active on YouTube Shorts.
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