[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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KIMPRO, a Korean channel filled with short-form comedy, is still sitting in the driver’s seat of our Global Top 50. With more than 1.88 billion weekly views, KIMPRO continues to take advantage of a view-counting change that favors content producers on Shorts.
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Beyond the top spot, there was a noted uptick among the Indian news channels that cracked the Global Top 50. As the geopolitical tensions in Kashmir rage on, South Asians are turning to YouTube to learn the latest updates.
Kid-friendly YouTube channels are fun for the whole family
In lighter news, families are still making unprecedented gains on YouTube Shorts. Indian kidfluencers like Anaya Kandhal have made major progress in the Global Top 50 over the past two years, but family channels are not solely a South Asian phenomenon. Let’s take a look at a few channels from across the globe that are finding ways to bring their family business to the masses.
If you’ve followed these charts regularly over the past few years, you may have noticed Latvia’s occasional presence in the global viewership ranking. The Letts aren’t exactly known for their YouTube prowess, but there’s one Baltic creator who has become an inspiring success story: The elderly man who serves as the face of the dednahype channel.
At one point, dednahype videos were so popular that their anonymous creator ranked among the most-followed accounts on TikTok. They’ve since spread across the short-form landscape and have taken YouTube by storm. On Shorts, dednahype’s aged star cavorts with a younger cast of characters, playing out moralistic scenarios that have become common across vertical video platforms.
https://www.youtube.com/shorts/4MjzAPYi2CM
It’s unclear to me whether the younger dednahype co-stars are members of the creator’s family or not, but it doesn’t really matter. In a community that celebrates individual family members to the tune of billions of views, the idea of a zany, prankish grandpa is powerful, even if it requires some screen magic to set up.
The formula has certainly worked for dednahype. The Latvia-based channel picked up 593.7 million weekly views during the first full week of May.
A cool grandpa is nice and all, but it doesn’t even take that level of variety to turn a family channel into a YouTube-favorite hub. Koray Zeynep is a dad from Turkey who has made sporadic appearances in the Global Top 50 by uploading straightforward family videos led by cute kids. This week, the Zeyneps are back in the ranking in a big way, collecting 789.9 million weekly views.
In the brave new world of Shorts accounting, stories like this will only become more frequent. We still don’t know exactly what the YouTube meta will look like a year from now, but it’s a safe bet to claim that family content will continue to be favored among the platform’s top content creators.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 19
- United States: 7
- Vietnam: 3
- Australia, Canada, and Hong Kong: 2
- Bangladesh, Belgium, Brazil, China, Germany, Japan, Kazakhstan, Latvia, Mexico, Pakistan, Russia, South Korea, Spain, Taiwan, and Turkey: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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