[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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For the first time ever, a YouTube channel has gotten more than two billion views in a single week. Here’s the extra special part: Two different channels managed to surpass that milestone over the same seven-day period.
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That might seem like an astonishing accomplishment, but given what’s been happening on YouTube this week, the record-setting results are nothing more than expected formalities. Here’s a brief overview of what’s happening:
The Shorts numbers are going brrr
On March 26, YouTube announced changes to the rubric it uses to determine what counts as a “view.” Previously, the platform required viewers to watch for a few seconds before registering a hit. That type of impression is now known as an “engaged view,” and videos now add to their top-level view counts every time they start playing for any amount of time.
That change has had a profound impact on our viewership charts. Unsurprisingly, channels that get most of their viewership on YouTube Shorts gained ground, pushing long-form hubs out of the ranking. The new #1 channel in the Global Top is Canada’s Sierra and Rhia FAM, which got 2.6 million official weekly views — more than four times its previous seven-day output — by delivering its typical array of kid-friendly fare.\
Like Sierra and Rhia FAM, many more of the YouTube channels that improved their chart position during the first week of April cater to the platform’s youngest viewers. Family-friendly standouts like Anaya Kandhal (#4 in the ranking), Diary of 4 (#6), and ToRung (#9) all got more than one billion weekly views.
Since children’s content has universal appeal, it is likely to benefit from the changes to YouTube’s view counts. But to be clear, any channel that thrives on Shorts will see its numbers go up in the coming weeks. The Gospel Stats data for one of those channels, Jasmin and James, shows that the bump in question occurred on the first day of April.
Data via Gospel Stats
The evidence there is as clear as can be: If you want your channel to rank among the world’s most-watched YouTube hubs, a presence on Shorts is more necessary than ever. To keep pace with TikTok and Reels, YouTube is going to make sure its numbers are as big as possible, and parents of young children will be some of the biggest beneficiaries of that shift.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16
- United States: 10
- Vietnam: 4
- Canada, Indonesia, and South Korea: 2
- Australia, Bangladesh, Belarus, Belgium, China, El Salvador, Germany, Hong Kong, Japan, Kazakhstan, Puerto Rico, Russia, Spain, and Taiwan: 1
This week, 46 channels in the Top 50 are primarily active on YouTube Shorts.
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