[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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T-Series surged past one billion weekly views to once again reclaim the #1 spot in the Global Top 50. KIMPRO, which surpassed one billion views during the previous measurement period, fell back to third after losing 32% of its traffic week-over-week.
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Even with channels crossing the ten-digit view threshold as if it’s nothing, the more interesting stories in the Global Top 50 can be found further down in the ranking. In particular, shifting ideas among kid creators are showing up as notable trends.
Kidfluencers just want to grow up
Ever since we started tracking YouTube viewership on a week-to-week basis, creators under the age of ten have carved out regular spaces for themselves near the top of the charts. From globetrotters with Slavic roots — such as 45th-ranked Kids Diana Show — to Indian chart-toppers like KL BRO Biju Rithvik (#2) and Anaya Kandhal (#4), so-called “kidfluencers” are still mainstays in the Global Top 50.
As those creators continue to dominate the world of children’s YouTube content, some new faces are sprinkling in ideas adopted from the big-kid side of the platform. Santi Oficial, a fast-rising videomaker from Mexico, provides a good example of that process in action. With the electric blue hair and big smile in his channel thumbnail, Santi almost resembles a miniature version of a Jacksepticeye or Markiplier.
His videos also resemble short-form content uploaded by adults. He’s no stranger to a popular “baile pa TikTok,” like in this Shorts clip that has earned nearly five million likes.
https://www.youtube.com/shorts/SiCKtpQ-3Nk
Santi isn’t the only little kid adding his name to our ranking of big channels. Another recent riser is Arika’s World, a channel from India based around family-friendly skits. Arika’s World reached a high water mark during the second full week of February, when the titular creator picked up 376.8 million weekly views. That total rocketed Arika and her family up to 15th place in the Global Top 50.
Data via Gospel Stats
There are a few grown-up creators, such as Belgium’s Celine Dept and Spain’s Celia Reina, who have stuck around in the Global Top 50. Overall, however, the best strategy for a place in the chart looks to be simple: Take something that works for adults, and do it for the kids.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 17
- United States: 10
- Indonesia: 4
- Canada, Hong Kong, and Pakistan: 2
- Argentina, Australia, Belgium, China, El Salvador, Japan, Kazakhstan, Mexico, South Korea, Spain, Ukraine, United Arab Emirates, and Vietnam: 1
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.
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