[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The #1 channel in the U.S. Top 50 enjoyed a strong week to increase its already-considerable advantage. The hub in question belongs to MrBeast, who boosted his traffic by 53% week-over-week, reaching a total of 861.2 million weekly views. Only one other channel in the U.S. Top 50 even got half as much traffic.
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All of this growth is coming to the MrBeast channel before the upcoming release of the Amazon Prime video original series Beast Games. When Jimmy Donaldson’s big-budget show arrives, it will probably bring even more attention to his namesake YouTube channel.
YouTube Shorts foodies are separated into two distinct camps
We’ve already discussed the popularity of food content on YouTube Shorts and other vertical video formats. There’s something about delectable dishes that’s perfect for the short-form milieu, and if you can get a child in the kitchen somewhere, your chances of YouTube Shorts virality are even higher. Just asked the Crunch Bros. or the Louisiana Crawfish Company.
There are a lot of ways to classify the food-related channels that break out on Shorts, but I like to put them in two groups: There are some channels that inject humor into their cooking content, and others that take a straight-faced approach to recipes and restaurant reviews.
Albert Can Cook might as well be the standard bearer for the funny chefs on YouTube Shorts. Based on his high-end pedigree, it would be understandable if he used his channel to bring classy gastronomy to the masses. But that’s not how Albert rolls. He seems to prefer hanging out with friends like Chef Rush and QCP so that he has opportunities to produce some of the most ridiculous foodstuffs imaginable.
If you turn to YouTube Shorts foodies for practical advice, then Albert might not be the guy for you (though millions of people would disagree with that assessment.) A more ordinary approach to cooking can be found on the YouTube Shorts channel affiliated with Foodporn. The app known for its ratings of food and dining options shows off serious dishes that aren’t for the faint of heart. There’s no ridiculous protein tacos here — just a delectable-looking tiramisú that gets scooped out of its container with an oddly satisfying flourish.
Data via Gospel Stats
As you can see, the Foodporn approach to short-form cooking videos has become trendy over the past three months. Views on restaurant-quality content are skyrocketing, even as familiar faces like Albert continue to show up in the U.S. Top 50. There may be room of Shorts for both types of cooking content, but there’s definitely not enough room in my stomach to eat all the delicious things I see on my Shorts feed.
Channel Distribution
This week, there are 36 YouTube Shorts channels in the U.S. Top 50.
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