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On the whole, the average viewership among channels in our Global Top 50 has been increasing in recent weeks. During the second week of September, eight YouTube channels collected at least 500 million views.
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The channel that sits atop that powerful group dethroned last week’s #1 and is no stranger to the top spot in our ranking.
The Top 5
🥇 T-Series is back on top. The most-watched channel in YouTube history, which has received more than 266 billion lifetime views, is also the most-watched channel of the week. India’s largest record label (at least by its own declaration) picked up 790.7 million weekly views to jump ahead of the channel that dominated the Global Top 50 throughout the summer. T-Series is also second all-time on YouTube with approximately 273 million subscribers. Only MrBeast reaches a larger audience.
🥈 KIMPRO is the highest-ranking entrant in the Global Top 50 among channels that get the majority of their YouTube viewership through Shorts. KIMPRO’s contribution to the Shorts landscape includes a lot of vertical videos that riff on contemporary relationship trends. That approach made KIMPRO Korea’s most-watched YouTube channel during the second week of September, when it hauled in 752.7 million weekly views. At its current pace, KIMPRO will reach 50 billion lifetime YouTube views in early October.
🥉 Toys and Colors is representing the United States in this week’s Global Top 50. With cheery, colorful videos that are appropriate for all ages, Toys and Colors has become the week-in, week-out #1 in our U.S. Top 50. Its position in the worldwide chart isn’t quite as high, but Toys and Colors is still a stalwart in the global top ten. It moved up one spot week-over-week after collecting 689.9 million weekly views, which it earned through a mix of long-form uploads and Shorts. That’s just good family fun.
🌟 If you’re a regular reader of these charts and you’re wondering where Anaya Kandhal is, the Indian family creator dropped all the way back to fourth place in the Global Top 50. A top-five finish driven by 674 million weekly views would be an incredible achievement for most channels, but since Anaya just spent the entire spring and summer reeling off one first-place finish after another, her turn in fourth may feel a bit underwhelming. But the Kandhals YouTube take is nothing to sniff at, and they now reach 41.8 million subscribers.
✨ J House jr. rounds out the global top five for the second week in a row. The family channel improved on its previous performance by pulling in 662.4 million weekly views.
Top Gainers
It’s been a minute since we’ve seen Luccas Neto in the Global Top 50, but the Brazilian creator has popped up to teach a lesson in short-form pacing. On a channel also known as LUCCAS TOON, Neto is giving his homeland one of its two representatives in our worldwide ranking.
Back in 2020, Neto cracked our charts by riding a wave of vlog channels on the then-new format known as YouTube Shorts. (Topper Guild is another Shorts vlog channel that rose up around the same time.) Neto’s regular activity on Shorts gave him a nice subscriber base; he now reaches more than 46 million subscribers on the hub that bears his name.
Upon Neto’s return to the Global Top 50, we can see that his approach to Shorts has changed a bit. He’s now taking pointers from the creators who are dominating Shorts by delivering perfectly paced videos that string viewers along one second at a time.
Neto’s most-watched Short is a perfect example of that phenomenon. 279 million viewers have watched this flour tower to see when it will collapse. Neto made sure to drag out the resolution for as long as possible.
Led by videos like that one, Neto reached 29th place in the most recent Global Top 50. He pushed his way to that position by claiming 281.4 million weekly views, which brought his lifetime total close to 27 billion. Neto’s YouTube traffic jumped by 66% week-over-week. Maybe that’s why he’s fist-pumping in the above image.
Neto’s YouTube channel will continue to grow so long as he keeps on interpreting hot Shorts trends. I don’t think it will be another four years before he shows up in the Top 50 again.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16
- United States: 12
- Pakistan and Vietnam: 3
- Brazil, Canada, and Indonesia: 2
- Austria, Belgium, China, Czechia, El Salvador, Hong Kong, Kazakhstan, Japan, South Korea, and Spain: 1
This week, 27 channels in the Top 50 are primarily active on YouTube Shorts.
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