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One of the leading family channels on YouTube is at the head of an unchanged top five in our weekly U.S. Top 50 ranking. The most-watched U.S.-based channels are consolidating their advantages as the calendar turns over to September.
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Further down the chart, a friendly YouTube rivalry is lifting up some sports-focused channels.
The Top 5
Toys and Colors finished #1 in the final three U.S. Top 50s of August, and it continued that pattern during the first week of September. That’s when the kid-friendly hub collected 703.6 million weekly views to land (once again) in first place in our all-American ranking. Toys and Colors now has more than 72 billion lifetime views on YouTube. If it keeps up its current pace, it has a shot to reach 80 billion before the end of the year. That’s a big number for the channel’s young audience to count up to.
🥈 J House jr. is in second place in the U.S. Top 50. Like Toys and Colors, this children’s video destination enjoyed a week-over-week surge to keep pace with the other chart leaders. By raising its YouTube traffic by 19% week-over-week, J House jr. topped out at 588.8 million weekly views. That gives it a lead of more than 150 million views over the next channel in the chart. It pays off to upload a mix of Shorts and long-form uploads, and J House jr. — like the channel above it in the ranking — does exactly that.
🥉 Zack D. Films is once again sitting in third place in the U.S. Top 50. That has become routine territory for Zack’s channel, which blends simplistic commentary with the most-watched viral videos from across the internet. Zack D. Films’ 433.4 million weekly views were enough to push his lifetime total above 19 billion. He’s even the highest-ranking creator with his first name in the Top 50, though in fairness to Zach King, he spells his name with an H, not a K.
🌟 Dylan Anderson is holding strong in the fourth position in the U.S. Top 50. The content aggregator is a diligent uploader who entertains his 13.3 million subscribers with a steady stream of hit videos from the Shorts landscape. Anderson’s viewers enjoy everything from heartwarming reunions to slapstick humor, and he makes sure to give the people what they want. His skill as a creator led him to 422.7 million weekly views, which is a 10% higher sum than the one he recorded during the final week of August.
✨ MrBeast has a lot in common with the four channels above him in the U.S. ranking. Like them, he is in the same position he occupied last week and he increased his viewership week-over-week. His main channel accrued 406.7 million weekly views in all.
Top Gainers
Did you hear the news? Cristiano Ronaldo has started his own YouTube channel. Shortly after launching on the Google-affiliated hub, the Portuguese star issued a challenge to MrBeast. Ronaldo, who controls Instagram’s most-followed account, is coming for the subscriber crown Jimmy Donaldson took from T-Series earlier this year. Donaldson, as he is wont to do, is not going down without a fight.
Despite Ronaldo’s big talk, his YouTube channel hasn’t grown enough to enter our Top 50 charts. But his light-hearted beef with MrBeast seems to be pulling up some channels that market themselves to Ronaldo fans. The striker appears alongside his rival Lionel Messi in the profile image for Football Arena, which just had a strong week in the U.S. Top 50.
Football Arena reached 31st place in our U.S. ranking by collecting 134.5 million weekly views. The channel’s week-over-week increase was the same as its rank (31%) and its lifetime YouTube traffic has now surpassed 1.5 billion.
Here’s the thing: Football Arena’s videos aren’t exactly about soccer. Sure, the titles mention players like Messi and Ronaldo, but those stars are assigned to unrelated individuals who attempt ludicrous stunts. No, Manchester City stalwart Kyle Walker did not fall face first into a pit of mud, no matter what the text in this YouTube Shorts upload alleges:
https://www.youtube.com/shorts/odcOxo0NZhg
It may seem odd that a channel can enter the Top 50 by invoking sports names in ridiculous, incongruous contexts, but that’s just the Shorts landscape we live in right now. Footballers are now creators, creators are now footballers, and there are a whole lot of rising short-form stars Ronaldo will have to pass if he wants to take MrBeast’s YouTube crown.
Channel Distribution
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.
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