Starting on July 9, deals are coming to TikTok Shop. That’s when the app will introduce Deals For You Days, a promotion that will offer discounts through TikTok’s social shopping hub.
The brands that will offer discounts on TikTok Shop will include a few longtime creator economy partnerships, including L’Oreal and Maybelline. (If you’re not into makeup, you can always grab some Zwilling knives while they’re on sale.) Creators will support the promotion through curated product lists and live broadcasts.
Tati Westbrook, the iconic beauty creator once known as GlamLifeGuru, is one of the TikTokers who will go live to promote her faves from the Deals For You collection. Other creators set to stream include simplymandys and Stormi Steele; they’ll be joined by brands like Benefit Cosmetics and COOLA.
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TikTok announced Deals For You Days in a Newsroom post. “With everything from trending fashion and beauty products, backyard entertainment essentials and decor, summer reading bestsellers, and more, TikTok Shop’s Deals For You Days has everything you need to get into the swing of summer,” reads the post.
In the most simple sense, Deals For You Days is a straightforward promotion that will bring more customers to a hub that already counts more than 500,000 sellers in the U.S. alone. TikTok is looking to its Shop as a potential cash cow, especially as the app deals with regulatory threats posed by the U.S. government.
Deals For You Days also offers some subtle advantages for its host. Since TikTok Shop’s early days, buyers have complained about the suspect quality f the items on sale. By highlighting its accord with major brands — and offering discounts on those partners’ products — TikTok is showing that its Shop has the potential to be a high-class outlet rather than a glorified dollar store. Shoppings can start looking for savings beginning next month.
