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The start of a new month has brought a new face into the top five spots of the Global Top 50, but the chart leader is the same one that topped the ranking at the end of March.
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That channel, like 15 other entrants in the Top 50, hails from India. The world’s most populous nation is a force on YouTube Shorts, especially among families.
Chart Toppers
Anaya Kandhal is sitting at the front of the Global Top 50 for the second week in a row. The child star from India was able to start April where she finished March by picking up 642.3 million weekly views. That was good for an 8% increase over Kandhal’s previous chart-topping total. The Kandhal family has now picked up more than 20 billion lifetime views on its primary YouTube hub thanks to its ability to appeal to India’s massive Shorts community. Most of that traffic has come over the past few years.
The next channel up in the Global Top 50 is part of a wave of tool-focused content on YouTube Shorts. Craftsman Vision has not had a presence in our chart for as many weeks as similar channels like MaviGadget and Tool Items, but it has now reached an all-time high ranking of #2 after collecting 581.8 million weekly views. The Hong Kong-based hub has only been active on YouTube for about a year, but it has already earned more than three billion lifetime views. That’s an efficient approach the channel’s crafty subjects can appreciate.
This week is one of the rare occasions when T-Series is not in the #1 or #2 positions. The Indian record label has dropped all the way to third after losing 11% of its traffic week-over-week. Even when we account for that dip, T-Series’ viewership on its main channel remains massive. It posted a seven-day sum of 521.9 million weekly views, making it one of just four channels above 500 million views this week. T-Series remains the most-watched and most-subscribed channel in YouTube history.
Sierra & Rhia FAM has collected a third-straight top-five finish in the Global Top 50. The Canadian family channel has emerged as the top YouTube Shorts draw in its home country. Like the #1 channel in the chart, Sierra & Rhia specializes in family-oriented content with global appeal. By pulling in parents and children around the world, Sierra & Rhia accrued 519.3 million weekly views, which was a high enough sum to secure fourth place in our worldwide ranking.
MrBeast rounds out this week’s global top five. The main channel run by Jimmy Donaldson improved its traffic by 32% week-over-week, which brought it up to 496.3 million weekly views.
Top Gainers
Boris and Kate are the latest family creators to come from Russia with love. The married Slavic YouTube stars are the titular figures on BorisKateFamily, a channel that is rising up the ranks of the Global Top 50.
With their focus on skits and its consistent upload schedule, Boris and Kate apply many of the same strategies used by other chart-topping family channels like Anaya Kandhal and Sierra & Rhia FAM. Their brand of all-ages entertainment has an emphasis on sharp storytelling. The average BorisKateFamily video only runs for a few seconds, but in that time, the couple and their son move through a roller coaster of twists, turns, and plot developments.
Sometimes, the plot of a BorisKateFamily Short is little more than a life hack that keeps kids fed (and entertained). But the two Shorts with the most views on the channel both depict situations that dramatically reverse characters’ fortunes. One of those clips tries to pass off a pregnancy as weight gain, which is definitely odd. The end result, however, is moral comeuppance for Boris’ sleazy husband character.
The videos mentioned in the previous paragraph are three of five BorisKateFamily shorts with at least 100 million lifetime views. Bolstered by those uploads (and others), the Russian channel reached the #10 spot in the Global Top 50. The 447.3 million weekly views it received represented a week-over-week increase of 33%.
With a repeat performance next week, Boris and Kate will surpass six billion lifetime views on their primary YouTube channel. They only launched that channel last April, but it already reaches nearly eight million subscribers. Family content is just that big on YouTube Shorts.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16 channels in the Top 50.
- United States: 11 channels in the Top 50.
- Russia: 5 channels in the Top 50.
- Hong Kong: 3 channels in the Top 50.
- Canada, South Korea, and Vietnam: 2 channels in the Top 50.
- Bangladesh, Belgium, El Salvador, Israel, Japan, Pakistan, Peru, Turkey, and United Arab Emirates: 1 channel each in the Top 50.
This week, 38 channels in the Top 50 are primarily active on YouTube Shorts.
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