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There were only 12 channels in this week’s U.S. Top 50 that saw their YouTube viewership decline week-over-week, but four of those channels still wound up in the top five.
Thanks to those traffic dips, the gap between this ranking’s upper echelon and the rest of the field is thinning. The #1 channel, which is far ahead of the other contenders, didn’t seem to get that memo.
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Chart Toppers
Rainbow Friends Fans earned a second straight #1 finish in the U.S. Top 50. Like a lot of the channels in this chart, the leading Shorts hub gets many of its views from young YouTube users who are into gaming. It takes its title from the Roblox title Rainbow Friends, though the scope of its Shorts extends beyond that game and into general wackiness. Over our latest seven-day measurement period, Rainbow Friends Fans collected 590.8 million weekly views.
Vlad and NIki was the only other U.S.-based YouTube channel that cleared 400 million weekly views during the middle week of March. The family channel, which has roots in Russia and a home in the United States, moved up two spots in our ranking by scoring 405.7 million weekly views. A runner-up finish is nothing out of the ordinary for Vlad and Niki, which has long been one of YouTube’s top kids’ channels. Its lifetime viewership currently tops out at 87.3 billion views.
The #3 channel in the U.S. Top 50 holds several distinctions: It is the most subscribed channel among all U.S.-based hubs, and it is the most-watched channel that belongs to an individual creator. In case you haven’t figured it out by now, I’m talking about MrBeast, who has flipped the YouTube script with his blockbuster videos. On his primary channel, Jimmy Donaldson secured another strong week by hauling in 373 million weekly views. That hub will reach 45 billion lifetime views next week.
Alan Chikin Chow broke back into the top five during a seven-day period when he collected 349.4 million weekly views. Chow is a vertical video comedian who has been big on YouTube Shorts since its earliest days. In recent weeks, his secondary channel has climbed the charts as well. Alan Chikin Chow Too finished in 13th place, just nine spots behind its sister channel. Between his two biggest YouTube channels, Chow’s weekly viewership topped 570 million.
Toys and Colors rounds out this week’s U.S. top five. The channel known for its bright children’s videos picked up 337.7 million weekly views.
Top Gainers
This week’s U.S. Top 50 covers the week that began the day after the 2024 Academy Awards. The Oscars TV broadcast enjoyed its largest audience in four years, and the distribution of film clips on short-form channels may have helped revive interest in the annual ceremony.
We’ve already discussed the tactics that media companies like The Boxoffice Network have used to harness the power of the short-form audience. Today, let’s peek at a channel that’s operating on a smaller scale, but still pulling in huge numbers on YouTube Shorts. I’m talking about MovieGo.
In case you couldn’t tell from the giant Deadpool head pictured at the top of this article, MovieGo is a destination that delivers brief snippets from blockbuster movies. Clips from Hollywood classics like Die Hard With A Vengeance, Jack Reacher, and Leon: The Professional have pulled in more than ten million views apiece thanks to MovieGo’s short-form operation.
I also found a Best Picture nominee (Inglorious Basterds) among MovieGo’s greatest hits, so there could be a link between the Oscars and the channel’s recent success. Spoiler alert! This scene is near the end of the movie.
https://www.youtube.com/watch?v=udMwcxKCvFo
I can identify all of these movies thanks to MovieGo’s diligent captions, which are far more transparent than what you might find on other popular YouTube Shorts film hubs. The channel’s above-board nature, when combined with the Oscar season bump, may help explain its strong performance during its first few weeks on YouTube. Just three months after uploading its first video, MovieGo is in 40th place in the U.S. Top 50 with 116.3 million weekly views. As they say in Inglorious Basterds, that’s a bingo.
Channel Distribution
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.
